Ebook
prices are rising and sales are slumping, according to the Wall Street Journal.
This is terrific news for the book industry.
If
consumers think an ebook isn’t worth paying more than $10 for, then publishers
will have a hard time. Why? First, they need to perfect print. If the price gap of print to ebook is too
great, more will opt for ebooks. When
print is protected, the industry is healthier.
Additionally,
people should buy books because they want or need them, not simply because
something is so cheap (oh well, I’ll try it).
Books are not a commodity.
If
you have a great book, people will buy it.
If you promote it, they will come.
If you like ebooks, you’ll spend $15 for a title. If you prefer print, you’ll pay more or
around the same as the ebook. That’s how
it should be.
Perhaps
people are realizing, price aside, they simply like paper over digital. Our whole life is lived on devices and
screens. The novelty and throwback of
print could be appealing. Personally, I
love print, but I respect that some prefer ebooks. This book industry needs a
balance and is big enough to support print, digital, audio, and all formats.
Ebook
sales are slumping, but it’s good news.
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Brian
Feinblum’s views, opinions, and ideas expressed in this blog are his alone and
not that of his employer. You can follow him on Twitter @theprexpert and email
him at brianfeinblum@gmail.com. He feels more important when discussed in
the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015
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