There are three types of newswire
services out there, each bringing a certain level of utility to authors and
book publishers. They are, first and
foremost, major newswires that publish content and syndicate it to news
organizations, such as Associated Press, Reuter's, or Gannett Wire. These news organizations have writers and editors who
determine if something is newsworthy.
Should they write about you or your book they don’t charge you anything
but they make money by sending their newsfeed to paid subscribers (namely, the
major media).
The next class would be paid newswire
services, such as Business Wire, NBN, PR Newswire, and PRWeb. These services will allow you to post a story
about anything. There may be word-count
limitations and they charge based on the size and level of distribution of your
story. For instance, if you only want CA
media or only sports media or only online sites to receive the story, you pay for
that targeted distribution. They have a
right to refuse a story but it’s rare that they do, and it’s usually for legal
purposes.
The final group consists of free
newswire services. These sites operate
similarly to the previously discussed group but there’s no cost to you. Many are just a stab in the dark, but a
handful provide SEO help for you. Hey,
if you already wrote a press release, you might as well give it the widest possible
exposure, right? Certainly there are no
drawbacks to posting it all over the place.
Here’s a list of several dozen freebie sites. Send away!
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Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2015
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