I recently
watched the Back to the Future
trilogy with my 8- and 11-year old. They
loved watching Doc and Michael J. Fox go from 1985 to 1955 to 1885 and
back. Watching the movies reminded me
how even the immediate past seems worlds apart from today’s world - and how our
future will unpredictably but significantly be so different from today. It’s a mistake to think we’ll have more of
the same -- only better, faster, cheaper.
No, the future will be something completely different from today – even
the constant of human activity could be altered. What will books 50 years from
now be like?
I assume
– and hope – books will be around in 2066. Perhaps there’ll be other ways to
“read” a book other than print, digital, and audio. Maybe our bodies will be altered so they
become enhanced in a way that allows them to download or consume information in
a way that’s very different than today.
In fact, if we alter people’s abilities to read faster, for longer, and
to retain more information, we would see a huge change in the book industry.
Another
change that I hope comes about is that literacy rates rise significantly. Roughly 1 in 9 global citizens – some 800
million people are illiterate. If we can
cut that number down significantly, we’d have not only more readers and book
consumers and writers – but more people participating in society rather than
burdening it.
Books
will move towards being multimedia sources of content and perhaps even multi-dimensional.
Perhaps everyone will have a virtual reality system that allows them to
visualize or live in the worlds created by the fiction they read.
Books
will certainly cover different topics than what’s covered today. As science, politics, and religion evolve, so
will what’s written about or by those involved in significant sectors. With new technological advances, medical
breakthroughs, and scientific discoveries, non-fiction and novels will retire
some subjects while opening up doors to entirely new ones.
Things
like driverless cars, as they become the norm and get adopted by the masses,
could allow more people time to read books, which is always a good thing.
If the
world can figure out a better economic system, more people will have the
financial ability to buy more books.
Right now the 62 wealthiest people in the world are worth as much as
half the world’s population – 3.6 billion people. Socialism, capitalism,
communism. Say what you want about them
but a system that relegates so many to have so little doesn’t sound fair nor
helpful.
If a
world can figure out how not to kill people, from war and crime to suicide or
manmade diseases, we’d have more people around to buy more books.
Perhaps
the planet will contract – mass disease, war, or financial collapse could cause
the world to go backwards. Terrorism and
other factors could play a role in the world becoming one that doesn’t value or
support books.
One
thing is for sure. The future will be
radically different from today just as today is quite different from life
centuries ago. We’d like to think books
will remain a constant no matter what else happens to the world, but we really
don’t know with any certainty as to what 2066 and beyond will bring us.
2016 Book Marketing & Book Publicity Toolkit
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