Authors are bewildered, angry, and sad that their books fail to garner a substantial number of Amazon customer book reviews. Many authors struggle to get at least 40-50 reviews. Why?
It is a good question.
Assuming your book is decent, and you have asked
for reviews from dozens of friends, family, work colleagues, neighbors, church
members, alumni, and even your favorite Starbucks barista, you may want to pull
your hair out when you see only three people left reviews after the book’s
launch two months ago. So why don’t people that we know post a review?
Here are the reasons or excuses that you must
contend with:
* Your book seems too long to read
* Not their kind of book
* They don’t like the book
* They never read books
* Don’t know what to say
* Never left a review before
* Don’t want to be the first one to leave a review
* Feel rushed for time
* They leave a rating instead
* They don’t like you so much
The percentage of people who read a book that they
purchased on amazon who leave a review is tiny. Some authors have thousands of
amazon reviews, but they are the exception. Even authors who may have sold
millions of copies of a book may only see that two percent of their readers
left reviews.
Authors simply need to ask, beg, trade, and pray
for book reviews. Some will even pay for them.
Get anyone you know — and anyone they know — to:
* Make a validated purchase on amazon
* Post the book review
* Ask for them to recruit friends, spouses,
relatives, and colleagues.
* Show everyone the few steps needed on how to
actually post a review.
Harass them until they do it. Book reviews are
vital to a book’s success, so do all that you can to get readers to post them.
Do You Need Book Marketing & PR Help?
Brian
Feinblum, the founder of this award-winning blog, with over four million page
views, can be reached at brianfeinblum@gmail.com He is available to help authors like
you to promote your story, sell your book, and grow your brand. He has over 30
years of experience in successfully helping thousands of authors in all genres.
Let him be your advocate, teacher, and motivator!
About Brian
Feinblum
This
award-winning blog has generated over four million pageviews. With 5,000+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021
and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” Copyright 2024
For
the past three decades, Brian Feinblum has helped thousands of authors. He
formed his own book publicity firm in 2020. Prior to that, for 21 years as the
head of marketing for the nation’s largest book publicity firm, and as the director
of publicity at two independent presses, Brian has worked with many first-time,
self-published, authors of all genres, right along with best-selling authors
and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine
Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren
Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy,
Seth Godin, and Henry Winkler.
His
writings are often featured in The Writer and IBPA’s
The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).
He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. He served as a judge for the
2024 IBPA Book Awards.
His
letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester)
and The Washington Post. His first published book was The
Florida Homeowner, Condo, & Co-Op Association Handbook. It
was featured in The Sun Sentinel and Miami Herald.
Born
and raised in Brooklyn, he now resides in Westchester with his wife, two kids,
and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog
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