New Year, New You At Book Marketing

  

A new year is upon us. Will something change, other than the calendar, for you, when it comes to your book marketing? 

I believe the answer is yes, provided you believe that, and commit to dedicating yourself to making that yes your reality.

To make a change, you must set goals and define the change that you want to realize. Be specific.

Set deadlines for each of the steps that you will need to take.

Identify your resources, assets, and network that you will need to lean on for both moral support and substantive help.

Have an unshakeable desire and a desperate need to change — and remind yourself of why you are seeking to accomplish something every time that you feel challenges, burdens, or barriers in the way of your goals.

Make book marketing a higher priority in your life.

Map out your book marketing plan — budgeting your time, money, and mindshare to get the job done.

It is time to acknowledge that you:

* Did not do what was needed to market your book successfully so far. You need to do more.

* Failed to succeed at what you have done. You need to do it better and try harder.

* Should do things differently and do things that are different from what you tried. You need to take new approaches to what you tried to do — and to simply do new things.

* Need to hire help and to outsource some of your book marketing.

* Must not waste time thinking of what can’t be — or regretting what has been — and instead, focus on executing what still could be done.

 

Make this year a great one for your writing career. May the new year bring in a new energy, strategy, and execution of your book marketing efforts!

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2024.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a