Sunday, January 26, 2014

Can You Sell Your Book Like A Pro?


Being a successful author means being able to sell your book to others.  How will you sell yourself?  By building up a network and a list of people to call upon, not just to buy your book but to help you sell it to others.

Which skills will you need to call upon to sell well?

·         Communicate clearly, forcefully and with intention
·         Don’t be shy – ask for the sale, the favor, the help
·         Know your value and clearly state it to others
·         Expect objections and plan to overcome them
·         Anticipate challenges, changes, or setbacks – and find ways around them
·         Don’t worry about who says no or why they said no; it’s a numbers game.  Get enough no’s and a yes is bound to come up
·         Know that you’re always selling, networking, negotiating and looking for new sources of sales.
·         Be a good listener, ask questions, speak the language of others, and treat people with respect.

Selling is a state of mind and being.  You are always selling and you can’t think something will just sell itself.  Once you turn your business card from writer to salesman you will start to sell more books than before. 

Push Forward
George Steinbrenner, the famous owner of the New York Yankees for nearly 40 years, once said:
“When people think that they have done all that they can do, there is at least 10% more in everybody.  I have very little use for people that don’t understand and achieve that.”

Mobile Expert’s Kit
So what do you need at the ready in case someone offers you to speak somewhere, provide a guest post, have your book reviewed or set up an interview with you?

You should have:

·         Bios of varying lengths, such as 50, 100 or 250 words
·         A speaker introduction that takes the speaker 15 or 30 seconds to describe you
·         10 suggested interview questions for the media
·         Your photo
·         A list of your social media links, addresses and sites
·         A cover image of your book
·         Your logo
·         A link to offer a free gift in exchange for an opt-in email address
·         Affiliate program link, if appropriate for the station

DID YOU MISS THESE GEMS?


18 Questions You Need To Ask To Make Your Book A Success



Why do I search for meaning #online?


Are authors sexy enough to sell books?


Which books are worthy of PR?



Will Your Book Be Relevant – Or Read – In 2114?



Interview With Leading Book Marketer Brian Feinblum



What An Author Is Worth



65 Websites For Writers & Publishers



Mass Communications Disconnect



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.

Friday, January 24, 2014

Bestselling Book Analysis Reveals Surprises


Publishers Weekly examined its bestselling books for 2013 (Top 25 books each week for hardcover, trade paper, and mass market—fiction and non-fiction), and it revealed that amongst the biggest publishers, Random House had the most books (203) hit the list, and stayed there the longest (1147 weeks).  Penguin was a close second (193 books, 826 weeks).  The two are now one company, meaning they will own about 42% of all best-selling hardcover books and 33% of paperback ones.

The other key players are Simon & Schuster, Hachette, Harper Collins, and Macmillan.  Hyperion, Harlequin, and Kensington to a far smaller extent, were the only other bigger houses with at least double-digit totals for best-selling books.

The Big Six—now the Big Five—accounted in 2013 for 89.6% of all bestselling hardcover books and 70.7% of paperback bestsellers.  This list did not take into account digital book sales.

Many books lacked staying power.  They’d hit the list, then fall off.  Only 23 hardcover books—out of a zillion published titles—lasted at least 15 weeks on a bestseller list.  Only five were fiction.  Oddly, the same number—23—did the same thing for trade paperbacks.

997 books made the PW best-seller lists.  So what are the odds of making a print book best-seller list?  Over 300,000 books were printed by traditional publishers last year, so the odds are 1 in 300.  Then factor in self-published books, where estimates say another 600,000 could’ve been published.  Now your odds go down to 1 in 900 or so.

It seems being the #1 book is a short-lived feat.  There are four weekly bestseller lists that PW tracks.  So, in theory, there could be 208 #1 titles if each week’s top spot changed.  89 books hit #1 this past year—only three spent 10 or more weeks there.  40 books hit #1 for just one week.

So what does it all mean?

If you want a print book bestseller, the odds greatly favor that you go with a Big Five publisher, but even then, your chances are small.

If you hit a bestseller list, even greater odds are against you sticking around.

And if you really want to write a print book best-seller, make sure your name is John Grisham, E. L. James, Dan Brown, Susan Cain, or Sheryl Sandberg.

DID YOU MISS THESE GEMS?


18 Questions You Need To Ask To Make Your Book A Success



Why do I search for meaning #online?



Are authors sexy enough to sell books?



Which books are worthy of PR?



Will Your Book Be Relevant – Or Read – In 2014?



Interview With Leading Book Marketer Brian Feinblum



What An Author Is Worth



65 Websites For Writers & Publishers



Mass Communications Disconnect



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.

Thursday, January 23, 2014

Saving The Dictionary One Page At A Time


I didn’t want to do it, but it seemed like it was the move that needed to be made.  As one hand moved the book off the bookcase, another hand pulled it back.  The body was as split as my mind.  How could both directions be right—or wrong?

The book in question was a beat-up, old dictionary.  The tattered cover draped itself lovingly around the thickly bound pages that had not been thumbed through in years.  What good is a book if it’s not opened and read?  What power to influence remains for a book that sits dormant, quietly screaming for its life?

How did it come to this, to the point where I had to confront the facts as they are?  No one likes to see the truth when the truth doesn’t fit their script, their sense of right and wrong, their core belief of what they stand for and represent.  But the truth was this book was becoming obsolete, replaced by the floating, unbound but wandering world of digital.  If this book becomes irrelevant, won’t they all follow?

I had to stop myself or I’d lose control of who I think I am and of what I stand for.  But as a compromise, I removed the book from the shelf and placed it on my desk, now just a few feet from the office door, closer to the recycle bin than I could have imagined it would be.

The book is the Bible of all books, the dictionary.  It holds the clues to life and our understanding of the world around us.  We use words to explain life, and in turn, to help us live it, change it, and renew it.  Words are the cells of the mind, the building blocks for the thinking life.  Without words, we’d be reduced to caveman conceptualizations of the world.  Words allow us to agree, to be exact, to exchange ideas, and to instruct.  Without words, everything is vague and up to interpretation, blurry.

And here I was, ready to discard the most important book the secular world has ever known.

But I wasn’t throwing away language or words or culture—just merely shifting the encasement of words, relocating them from a printed book to the massive and ever-growing landscape of the Internet.  Let’s face it, to look up the spelling or meaning of a word, don’t you just look it up on your phone?

Still, to remove the dictionary from my possession caused a great inner debate that has torn me apart.  How could I, an English major, published author, a former editor, a book publicist and marketer, a lover of the printed word, even think to toss the dictionary aside as if it were yesterday’s newspaper?

But here we are, late in 2013, and I’m looking to find a way to resolve my inner dilemma.  It shocks me that I’m on the brink of giving up on the need to have a printed dictionary, but perhaps I need to move the conversation into a different direction.

I need to justify my actions, if not to you, then to myself.  I want to accept that it’s okay to admit I no longer have to hold onto what is no longer needed.  Afterall, we are not dismantling language or giving up on the concept of a dictionary.  The location of the words has merely shifted from a printed book to a Web site.

Oh, who am I kidding?  It’s like converting to another religion or suddenly rooting for a different sports team.  I just can’t do it.  That dictionary, if no longer functional to me, will at least remain a symbol to me.  So how does one convert a once useful tool into a trophy?

I decided to honor the book that makes all books possible by tearing out pages of the book, hundreds of them, and wallpapering my office, head to toe.  You may think I just desecrated the book but what I did was save it from a fate much worse.  Now I would hope to see the dictionary every minute of the day.  The words would feel alive again.

Pages that had not breathed in a long time, would now see daylight and have been resurrected.  It’s as if photosynthesis is taking place.  I could swear the ink on the pages has darkened and thickened, growing as the oxygen nurtures it back to life.

But after hanging several pages on my wall and staring at them, it just didn’t feel right. Something about the torn pages on my wall didn’t feel natural.

The dictionary is so unique.  It is the only book that doesn’t tell a story.  It is the only book containing every word of the English language in it.  It is the only book to explain its contents by using its contents.  You’d think we’d need symbols or artwork to explain words but the dictionary uses words to explain other words.

I love the dictionary and what it stands for.  It is extremely valuable not only to look up words you know exist and just need to check the spelling of, but to teach you words and concepts you never knew existed.  The greatest offering of a printed dictionary is that you could randomly discover new words and let your curiosity lead you.  When online, there’s no browsing.  If you don’t know what to look up, you won’t just stumble upon it.

I wish I could say my office is encased with the dictionary pages, that I work in a temple of words, surrounded by the building blocks for all books to come.  But I cannot say that. After being on the brink of confusion and confliction, I am now at peace, however.

I came to the conclusion that the words will live within me, that I didn’t need to hang them up for others to see, as if a parade was coming by.  My walls are barren.

We honor the dictionary not by letting a copy sit idle on our desks or bookshelves, but by using one, whether in digital or printed form. The dictionary is not a statue, but a life form that grows or shrinks with every word that one discovers upon its use.

DID YOU MISS THESE GEMS?

18 Questions You Need To Ask To Make Your Book A Success

Why do I search for meaning #online?

Are authors sexy enough to sell books?

Which books are worthy of PR?

Interview With Leading Book Marketer Brian Feinblum

What An Author Is Worth

65 Websites For Writers & Publishers

Mass Communications Disconnect

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.

Can Book Publishing Have A Super Bowl Moment?


Super Bowl XLVIII is fast approaching and football fans are looking forward to seeing the top-seeded conference teams face off in the deep-freeze environs of the Meadowlands.  But the economics of the NFL -- and indeed all of pro sports -- is so skewed that you have to wonder how an industry like book publishing can get a piece of the pie.

The championship game is sold out. Over 75,000 tickets, with face values ranging from $500 to $2,500, are gone.  The resale market is easily doubling and tripling the price.  All of the commercial TV time has been purchased at  a record  rate of four million bucks per a 30-second spot.  Big game, big money.  Can book publishing ever have such a high-priced moment?

I’ve written before that book publishing doesn’t have the big-stage moment, like an Oscars, or a Hall of fame, or a theme park, or even a day to celebrate its contribution to society.  Books entertain, inform, enlighten, or inspire us, and they make a difference in the quality of our lives.  Yet the industry struggles to sell 99-cent eBooks or to find a way to make Barnes & Noble profitable.

What lessons can book publishing learn from pro sports?

First, form an organization that brings everyone in book publishing together – not just a group of select publishers or one of independent stores or one of literary agents or of southern romance writers – one big nationwide group with a catch-all name.

Second, have regional branches of this group, so people can participate at a local level.

Third, hold an annual event that is open to the public, beyond Book Expo America’s recent experiment to turn the last day of BEA into a consumer-attended convention.

Fourth, have a series of events, regionally, throughout the year.  Celebrate the book and take advantage of the many things books connect us to.  Bring in corporate sponsors and put some money behind it.

Fifth, you need a televised event, some type of packaged show that gets the media talking about you.  Give out awards, lifetime achievements, feature bestselling authors, highlight movie connections, take us behind the scenes of book publishing, and hold contests that invite consumer participation.

The NFL is a multi-billion dollar enterprise spread out over just 32 teams.  Book publishing has millions of authors and professionals that can participate in its own Super Bowl.  Let’s make it happen!

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect (www.Media-Connect.com), the nation’s largest book promoter. Please note Stickability is promoted by Media Connect. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.

Wednesday, January 22, 2014

Should You Curse To Promote Your Book?


“The Wolf of Wall Street,” another well-done movie by Martin Scorsese, featured 506 F-bombs in its three-hour telling of how one man reached the height and depth of Wall Street. The film is largely filled with scenes involving nudity, taking drugs, or inhaling drugs off of nude bodies. The dialogue is richly filled with a curse word every 20 seconds – literally! 

Is there a time and place to use blue language to support the promoting, marketing, or advertising of your book, blog, company or product? F**k, yeah.

But like any communications approach, you need to move cautiously and focus your language to meet your targeted audience.

Which words, phrases, or terms will resonate with and influence them? Which ones will offend and turn them off?

If your book in any way involves cursing, or your book is about things like erotica, violence, and family dysfunction, there’s a likelihood that you need to use certain curse words for legitimacy and authenticity. You can’t discuss someone being an asshole without calling them one, can you? Nothing is an adequate substitute for words that push our buttons and cut to the chase without any ambiguity or uncertainty as to your intent.

Language and the strategic use or withholding of words is the arsenal at hand for the talented writer. It’s okay to curse when the circumstance permits or demands it.

Some people never curse in public – the Pope, the President, Jerry Seinfeld – and they are highly successful. Some people curse all of the time – Jon Stewart, Howard Stern, and Eddie Murphy – and they are highly successful.

It comes down to context and impact. Frequency of the use of a cuss word is also a factor. When in doubt, don’t chance cursing or resorting to language that could alienate others, but at the same time, recognize there are settings, conversations, or social media opportunities when not only is it okay to curse, but it seems needed.

The one word I never put in my social media and blogging is a word that rhymes with ham and starts with “s,” simply for fear that having that word – in any context – will get me penalized by Google’s search engine. I’d sooner write about pornography than sp_ _.

Feel liberated to know you can and should curse, but select your moments, and if your mom is reading your blog, you may want to think about what she’ll think. Otherwise, go for it!

DID YOU MISS THESE GEMS?


How Authors Use Videos To Market Books



How & Why #Authors Can Host A Radio Show



Why You Shouldn’t Buy Fans, Followers, Connections



As Someone Who Uses Words For A Living,  Does Your Social Media Bore People?



Improve Your Social Media With 11 Resources



18 Questions You Need To Ask To Make Your Book A Success



Why do I search for meaning #online?



Are authors sexy enough to sell books?



Which books are worthy of PR?



Will Your Book Be Relevant – Or Read – In 2014?



Interview With Leading Book Marketer Brian Feinblum



What An Author Is Worth



65 Websites For Writers & Publishers



Mass Communications Disconnect



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.

Tuesday, January 21, 2014

What Grounds You As An Author?


For many writers, the act of writing grounds them. It is their zone of comfort, security, and familiarity. It is a rewarding state of mind to be in the writing flow. But for many writers, they feel they lack grounding, especially when they are confronted by so many needs and desires that conflict with each other for the writer’s time and mindshare. The writer can be a divided, conflicted soul to begin with, but when you add the layer of life’s challenges and the demands of marketing one’s writing, well, it’s no wonder many writers can’t quite get what they are trying to achieve – fame, fortune, and success – or at least make an impact on many readers and society at large.

So is there something or someone that can ground you, so that you feel happy, secure, and confident, so that you operate out of an emotionally-balanced and less divided frame of mind? Or is it just the way life is for writers, to be tormented with no real solution?

Grounding can come in many forms. It starts with you having a mission or vision statement, a business plan, support from others, and an inner drive or sense of purpose. You need to quiet your mind so you can write what you feel you are destined to create.

Writing is a fulfilling experience and hopefully a financially rewarding one. To ground yourself, you need to dismiss all distractions. It doesn’t mean writing in a quiet room. I like writing in a bookstore or a noisy Starbucks. But it means to focus and compartmentalize. Carve out time to write and dedicate yourself to this opportunity. Turn your phone off and don’t let yourself get lost in chores and distractions.

When you don’t feel grounded, it shows in your writing – the quality and the volume. Find what grounds you and you’ll find the path to writing success is closer than you think.

DID YOU MISS THESE GEMS?


How Authors Use Videos To Market Books



How & Why #Authors Can Host A Radio Show



Why You Shouldn’t Buy Fans, Followers, Connections



As Someone Who Uses Words For A Living,  Does Your Social Media Bore People?



Improve Your Social Media With 11 Resources



18 Questions You Need To Ask To Make Your Book A Success



Why do I search for meaning #online?



Are authors sexy enough to sell books?



Which books are worthy of PR?



Will Your Book Be Relevant – Or Read – In 2014?



Interview With Leading Book Marketer Brian Feinblum



What An Author Is Worth



65 Websites For Writers & Publishers



Mass Communications Disconnect



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.

Monday, January 20, 2014

Why Did You Write Your Book?



It may seem like a question that has an obvious answer, but the answer differs from author to author.  Why did you write your book?

You might answer in any or all of the following ways:
·         To be a calling card to get business clients
·         To become famous (ego)
·         To become a best-selling author (add to credentials)
·         To make money by selling books
·         To position yourself to create related books, products or services
·         To advance your career or business
·         To get a positive message out and influence others
·         To brand yourself as an expert and leader

You should think about what your goals are for your book by reevaluating your purpose for publishing it.  Your book marketing and publicity campaign should serve those goals and needs. 

There is an overlap in strategy, no matter the reason you published a book.  You still want a great title, attractive cover, well-edited and smartly priced book.  But there is a difference if you need to appeal to the masses vs. a niche group.

Knowing why you wrote your book and what your goals are should be in the back of your mind when carrying out your PR campaign – when drafting a press release, when creating your website, when using social media, when advertising, when speaking to groups, etc.

I guess one other reason people write books is because they love to write and feel writing a book is a natural expression of their essence.  Writers are born to write. 

DID YOU MISS THESE GEMS?


18 Questions You Need To Ask To Make Your Book A Success



Why do I search for meaning #online?



Are authors sexy enough to sell books?



Which books are worthy of PR?



Will Your Book Be Relevant – Or Read – In 2114?



Interview With Leading Book Marketer Brian Feinblum



What An Author Is Worth



65 Websites For Writers & Publishers



Mass Communications Disconnect



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.