Authors
love to write but it’s what they say about their writings that will dictate
their success.
Even
though books should stand on their own merits, in order to inform and excite
others about a book, an author must go out there and talk it up. What he or she says about a book will greatly
influence others to seek out that book.
So what should one say – or not say – about it?
Well,
it depends on the setting. Is this a
four-minute TV segment or a 20-minute podcast?
Is it a byline article or a post on Instagram? Is it a bookstore signing or a speech before
hundreds of people?
What
you say, how you say it, and the visuals and sound effects that accompany your
words will greatly impact your presentation.
Be aware of the tools and resources available to you.
No
matter the setting or situation, you know you need to say or do something that
will push people’s buttons. Begin to put
yourself in the shoes of your potential readers. Think like them.
What are their needs, desires, experiences, curiosities, or emotional states? What do they expect you to say? How familiar are they with you or your subject matter? What would surprise, enlighten, entertain, or move them?
What are their needs, desires, experiences, curiosities, or emotional states? What do they expect you to say? How familiar are they with you or your subject matter? What would surprise, enlighten, entertain, or move them?
I
know that people will pay for a book if they perceive value. Tell them what they should hear, including:
- What they want.
- What they need.
- What they desire.
- What makes them feel deep emotions, from fear to ecstasy.
- Problems you will solve.
- Things they didn’t know.
Fascinate
them. Dazzle away. You are performing, like a dancer, singer, or
actor. Create some drama and
controversy. Take control of the
situation.
What
assets do you have to call upon?
- Voice (sound, pace, inflections)
- Energy and passion
- Body language
- Great ideas
- Your words
- Unique stories
- Professional experiences
- Personal insight
- Physical appearance/dress/hair
Lead with a persona, a timely tone, an urgent situation, or something that captivates others. Rise above the usual, the normal, the average. Stand out with intention and you’ll get your book sold.
DON”T MISS THESE!!!
Which pros - -not
prose -- will you need to succeed this year?
How can all authors
blog with impact?
Big Marketing
Lessons From My All-Time Top 10 Blog Posts
Enjoy New 2018
Author Book Marketing & PR Toolkit -- 7th annual edition just released
Here are best
author-publisher-publishing pro interviews of 2017
How do authors get on TV?
Study this
exclusive author media training video from T J Walker
Brian Feinblum’s insightful views,
provocative opinions, and interesting ideas expressed in this terrific blog are
his alone and not that of his employer or anyone else. You can – and should --
follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com.
He feels much more important when discussed in the third-person. This is
copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he
now resides in Westchester. His writings are often featured in The
Writer and IBPA’s Independent. This was named one of
the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource."
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