A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Friday, January 5, 2018
Which Pros -- Not Prose -- Will You Need To Succeed This Year?
like actors and directors who thank a long list of people who helped them excel
at their craft in an Oscar’s acceptance speech, authors need to assemble
their staff in hopes of rising to a celebrated writer status.
just which professionals does an author need?
Here’s a list of 14 individuals that you may need to call upon:
or printer and distributor
agent (speeches, appearances)
When I list all of them it makes it seem like a writer needs all kinds of help
and it can add up quickly! But most
writers will prioritize, based on their needs, budget, skill set, and preferences,
as to whom he or she must hire.
Pay For Help
rest of your life is the same way. Your
list could get real long fast if you start using a pro for everything, from
manicurist and house cleaner to landscaper and stock broker. The world is littered with people for hire,
from being your uber to personal shopper, from gym trainer to masseuse. There simply is no limit as to what you can
pay someone to do for you.
writers do need some professional assistance whether they can afford it or not
– and whether they cared to admit it or not.
All writers need some guidance and third-party advice/resources. Authors live in their own bubble and need to
have a second pair of eyes or a seasoned opinion of their work.
professionals are critical to making sure you don’t screw up. Lawyers ensure your rights are protected and
accountants make sure your tax bill is no more than it should be. Promoters advance an author’s platform, build
your brand, and give you validity by way of media exposure. Those three can’t be skipped. Neither can a good editor.
where to go for referrals? Ask writers,
writer groups, and author associations.
Go online and see which professionals seem experienced and knowledgeable. Some of it is trial and error. You’ll need a
personality fit with people that you will work closely with – editor,
publicist, therapist – and others will need to be good and won’t have to be
likeable. These are pros – not your
friends. So who will you hire?