A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Tuesday, March 13, 2018
Author Finances For PR Need To Be Budgeted
feel bad for authors who tell me they can’t afford to pay for help on book
publicity.I also feel bad that I can’t
win a new client.They need PR help and
I have resources and a team that can help them, but it’s hard to get around the
bottom-line barriers.So what’s to be
done about it?
I think authors should realize three things:
book, if it is worth publishing, is worth promoting.It won’t go far without publicity, but having
publicity doesn’t happen unless you have money, do it yourself, or luck out and
have a very active publisher.
you don’t get PR for your book, it is likely going to struggle with sales.Further, your branding will be limited.Lastly, your message won’t be heard by many.
have to rethink what’s a realistic budget for a book.It’s not $500 or $1000.One has to be ready to spend at least $5,000
and maybe 10 to $15,000.Some PR campaigns,
depending on their depth and duration can even range from $30,000 to $50,000.
authors need to understand why PR campaigns cost more than a few hundred
bucks.The campaign, if done well, is
handled by seasoned pros who know books, media, and your genre.They deliver media that’s worth, as an
advertising equivalent, tens or hundreds of thousands of dollars.The publicity can be invaluable to the
author/expert when the writer has something on the line. As an author, good PR can help you:
your current book.
your related products.
your professional services.
paid speaking opportunities.
in position to get a book deal from a publisher.
the foreign rights, film rights, audio rights, licensing deals, etc.
the world and influence others with a positive message.
your brand as a thought leader, expert, or media personality.
should authors rob a bank, mortgage their home, or go without paying utilities
bills to fund a PR campaign?Absolutely
not, but they should come up with a reasonable plan to stretch their finances
in order to give their book a real shot.Otherwise, the time and money invested to write and produce a book are
can seek investors, partners, sponsors.They can borrow some money and spend it wisely.They can sacrifice on others items – downsize
vacations or postpone some other big but optional expense.If authors can earn money beyond book sales –
such as consulting fees, paid speaking gigs, or other products to sell – the PR
will pay for itself with a faster recovery time. Think of a budget – it can’t be zero – and
try to save your book.
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