A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, March 21, 2018
Which Media Outlets Really Sell Books?
of the most common questions authors ask publicists is:“What types of media – or which specific
media outlets – really sell books?”
answer is simple:“All of them.”
live in a world where the media is carved into many parcels.Look at the media landscape – it contains
four major types of media:
media type can be local, regional, national, or international.Within each type you have many forms of
coverage.For instance, with print media
you can hit daily or weekly newspapers, magazines, newswire, trade journals,
airline magazines.You can have book
reviews, interviews, feature stories, news stories, by-line articles, book
excerpts, or calendar event listings, gift guides, or mentors in a roundup of
Online media is diversified and could include social media,such as blogging, tweeting,
facebooking, and youtubing.It can be
the dotcoms of traditional media, such as CNN.com
or forbes.com.It can be online-only websites, like HuffPost. It can also be bloggers or
podcasters. The coverage can range from online book reviews and interviews to
feature stories and guest-posts.
need to diversify their media portfolio, but which media really moves the dial?
1.Big Media That Influences Other Media Leading
authoritative media outlets such as Vogue,
USA Today, New York Times, Today Show, NPR, Wall Street Journal, AP, etc. really set the agenda.
2.Popular Online Sites
Things can go viral once they are posted
online.There are certain sites,
bloggers, or podcasters that stick out -- based on clicks and traffic – but also
based on being specialty-based.The
best sites to push a sci-fi novel are not necessarily the same as those to hawk
a health book.
A good book review in Library Journal, Kirkus Reviews, Publishers Weekly, Booklist, NYT, WSJ, USA Today, and a handful of leading
book review sections at major publications can really get bookstores or
libraries to buy in.
sales depend on key factors, from the quality of your book to competition,
price, distribution, packaging, publicity, marketing, advertising, and trends
in society at large.Go after media
that’s big, popular, and viewed as important – but also go after smaller,
achievable media.It all adds up and helps
move book sales.
DON”T MISS THESE!!!
What is the payofffor
authors to getting a million clicks?