Follow by Email

Friday, March 16, 2018

What Authors Should Ask Publishers About PR Plans For Their Books




When writers have a book accepted for publication by a publisher they feel excitement, relief, and anxiety.  They are happy to know their book will be published, relieved that the search for a home is over, and anxious because now they have to actually write the book.  But what authors really need to do once their book is scheduled for publication is ask to speak to their publisher’s publicity department to ascertain exactly what the publisher plans to do – and not do.

Most authors – yes, the majority – receive little or no promotional support from their publishers.  This is a known, accepted practice that has gone on for decades and has deteriorated further in the last few years.  It’s not that book publishers don’t want their books to succeed, they just don’t want to bare the burden of making it successful.

Publishers expect authors to promote their books.  They will, on occasion, get involved in the publicity for their bigger books or books they feel warrant their resources.  Some publishers release hundreds, if not thousands of books each season.  They are short-staffed and have an under-budgeted public relations department. Even when they land support for books, it’s usually in a limited, short-term way.

Now, some publishers are better than others, and some authors do get help from their publishers, so it’s not like all authors are left blowing in the wind.  But authors should understand that whatever support most publishers give, if any, is not enough to accomplish what most authors need.

Authors need publicity that will:

·         Sell books.
·         Brand them as experts.
·         Get a positive message out to their targeted readership.
·         Position them for awards.
·         Strengthen their author profile to land a new book deal.
·         Help them get more website traffic.
·         Allow them to sell backlist or related products and services.
·         Help them get more speaking gigs, including paid ones.
·         Establish them as writers.

However, most publicity generated by the publisher usually focuses on the publisher’s sole need:  to sell books.  True, authors and publishers share in that common goal, but for the publisher, it’s their only mission, whereas authors have many other needs.

Authors will likely need a book publicist to be hired to represent their needs, someone whom, at the very least, will supplement what the publisher does, or more likely, do what a publisher should be doing.  

So how do you know what a publisher will do for you and what should you ask them to do?

First, inquire early on in the process about what the publisher will do to support your book.  If possible, have your literary agent put it into your contract.  Be specific.  How many review copies will you get for free?  How many will they send to media?  Which media?  Will they have galleys available at least four months prior to publication?  When will they draft a press release and will you have input or approval?

Second, get a marketing plan from the publisher. What will they do and when?  Get a detailed timeline – don’t accept vagueness.  They will miss deadlines at times but at least let them commit to something.

Third, what’s their approach when it comes to road tours, setting up book signings and appearances, providing help with your website, creating promotional materials such as postcards and flyers, and having a budget for ads in trade pubs or digital ads?

Fourth, where do they see the market for your book and how will they reach those in that demographic/region?

Fifth, will they assist in getting testimonials for your book, or to have someone write a foreword, introduction, or preface?

Sixth, will they set you up on things like Goodreads or NetGalley?

Seven, aside from doing some type of book mailing to the media, will they follow up with calls and emails?

Eight, what will they do in regards to social media, specifically Twitter, Facebook, YouTube, LinkedIn and Instagram?

Nine, do they have information, resources, or advice on what you can do to promote your book?

Ten, will they media coach you?

The sooner you have detailed answers and a specific plan, the better position you’ll be in to determine what else you’ll need to do to ensure your book and brand are getting the attention and support they deserve and need.

You may want to look to hiring your own book publicist to guide you through the maze.  It’s worth utilizing a professional when you have a lot riding on the successful launch of your book.  But before you hire someone, find out what your publisher is really going to do for you.

DON”T MISS THESE!!!


Which pros - -not prose -- will you need to succeed this year?



How can all authors blog with impact?



Big Marketing Lessons From My All-Time Top 10 Blog Posts



Enjoy New 2018 Author Book Marketing & PR Toolkit -- 7th annual edition just released



Here are best author-publisher-publishing pro interviews of 2017



How do authors get on TV?



Study this exclusive author media training video from T J Walker



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource."


2 comments:


  1. ★COMPOSITE HACKS★

    If Truly you Are In Need Of A LEGIT PROFESSIONAL HACKER Who Will Get Your Job Done Efficiently With Swift Response, Congratulations, You Have Met the Right HACKERS.

    ★ WHO ARE COMPOSITE HACKS???
    • We are a Team Of Professional HACKERS , a product of the coming together of Legit Hackers from the Dark-Web (pentaguard, CyberBerkut, White Hack and Black Hat,) we have been existing for over 12years, our system is a very strong and decentralized command structure that operates on ideas and directives.

    ★ JOB GUARANTEE:
     • Frankly speaking, I always give a 100% guarantee on any job we are been asked to do, because we have always been successful in Almost all our jobs for over 12years and our clients can testify to that.
    The Problem we are Facing right now is that there are some fake Hackers here online who are claiming what they are not, just to Rip people off. But its only the SMART People that would be able to distinguish between these Fake Hackers and the Few LEGIT HACKERS. I could remember there was a time i started hacking their emails and shutting it down because they are making people have bad impressions about Hackers, but at a point I had to Leave them and Face my Job.
    - COMPOSITE HACKS is One of the Leading Hack Teams in the United States With so Many Awards from the IT Companies.


    ★ OUR HACKING CAPABILITIES:
    We Offer Varieties Of LEGIT Hacking Services With the Help Of Our Root HackTools, Special HackTools and Our Technical Hacking Strategies.
    - Below is a List Of Services we Render Often:
    ★Penetration Testing
    ★ Phishing
    ★ Jail Breaking.
    ★ Phone Hack: Giving you access to the Target's Call Log, messages, chats and all social media Apps .
    ★Retrieval Of Lost Files
    ★ Location Tracking.
    ★ Clearing Of Criminal Records.
    ★ Hacking Of Server, Database And website e.g Facebook, twitter, Instagram Snapchat etc

    ★ SOME OTHER SPECIAL SERVICES WE OFFER:
    ★ Bank Accounts Loading ( Only USA Banks)
    ★ Credit Cards Loading (Only USA CC's)
    ★ One Vanilla Cards Loading ($100 cards and above)
    ★ Sales Of HACKED/PROGRAMMED ATM Cards & CC's ( For All Countries.)

    ★ You can also contact us for other Cyber Attacks And Hijackings, we do almost All.

    ★Contact Us for Your Desired Service Via: compositehacks@gmail.com

    ★We Treat Every Request With Utmost Confidentiality★

    ReplyDelete
  2. They are all scammers, they will make you pay after which they will give you an excuse asking you to pay more money, they have ripped me of $2000, i promised i was going to expose them.
    I figured it all out when my colleague took me to Pavel

    (HACKINTECHNOLOGY@gmail.com)

    (+1(669) 225 2253)

    He did perfect job, he hacks all accounts ranging from (Emails, Facebook, whatsapp, imo, skype, instagram, Phone cloning, DMV removal, tracking locations, background checks Kik etc. he also hacks cell phones, cell phone tapping and cloning, clears bad driving and criminal records, bank transfers, locates missing individuals e.t.c. You should contact him and please stop using contacts you see on websites to execute jobs for you, you can ask around to find a real hacker.

    ReplyDelete