One
of the most common questions authors ask publicists is: “What types of media – or which specific
media outlets – really sell books?”
The
answer is simple: “All of them.”
We
live in a world where the media is carved into many parcels. Look at the media landscape – it contains
four major types of media:
·
Print
·
Television
·
Radio
·
Online
Each
media type can be local, regional, national, or international. Within each type you have many forms of
coverage. For instance, with print media
you can hit daily or weekly newspapers, magazines, newswire, trade journals,
newsletters, and
airline magazines. You can have book
reviews, interviews, feature stories, news stories, by-line articles, book
excerpts, or calendar event listings, gift guides, or mentors in a roundup of
books.
Online media is diversified and could include social media,such as blogging, tweeting,
facebooking, and youtubing. It can be
the dotcoms of traditional media, such as CNN.com
or forbes.com. It can be online-only websites, like HuffPost. It can also be bloggers or
podcasters. The coverage can range from online book reviews and interviews to
feature stories and guest-posts.
Authors
need to diversify their media portfolio, but which media really moves the dial?
1.
Big Media That Influences Other Media
Leading authoritative media outlets such as Vogue, USA Today, New York Times, Today Show, NPR, Wall Street Journal, AP, etc. really set the agenda.
Leading authoritative media outlets such as Vogue, USA Today, New York Times, Today Show, NPR, Wall Street Journal, AP, etc. really set the agenda.
2.
Popular Online Sites
Things can go viral once they are posted
online. There are certain sites,
bloggers, or podcasters that stick out -- based on clicks and traffic – but also
based on being specialty-based. The
best sites to push a sci-fi novel are not necessarily the same as those to hawk
a health book.
3.
Book Reviews
A good book review in Library Journal, Kirkus Reviews, Publishers Weekly, Booklist, NYT, WSJ, USA Today, and a handful of leading
book review sections at major publications can really get bookstores or
libraries to buy in.
Book
sales depend on key factors, from the quality of your book to competition,
price, distribution, packaging, publicity, marketing, advertising, and trends
in society at large. Go after media
that’s big, popular, and viewed as important – but also go after smaller,
achievable media. It all adds up and helps
move book sales.
DON”T MISS THESE!!!
What is the payoff for
authors to getting a million clicks?
Yes, this is how
you get your book reviewed
Do you think like a book marketer?
How should authors sell themselves?
The keys to great book marketing
How Authors Can Capture The Media’s Attention
Big Marketing Lessons From My All-Time Top 10 Blog Posts
Enjoy New 2018 Author Book Marketing & PR Toolkit --
7th annual edition just released
Brian Feinblum’s insightful views, provocative opinions, and interesting
ideas expressed in this terrific blog are his alone and not that of his
employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource."
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.