1. Don’t spend a penny advertising your book in a publication or online. But contact the editors at the publications, blogs, and web sites that you want to advertise in. Editorial coverage trumps the influence of an ad – and costs nothing!
2. Don’t bother creating a book trailer unless it’s short, amazingly funny, visually arresting, or highlights something newsworthy.
3. Don’t look to hold a bunch of book parties unless you have friends and family who want to host them in a cost-effective way.
4. Begin promoting yourself before your book’s publication date. You always want to brand yourself and build up a following. Blog, tweet, network. Don’t ever stop.
5. Book signings, book giveaways, and book reviews are important but what is most important is getting off-the-book-page features in magazines and newspapers, building a buzz with dozens of radio interviews, guest-blogging often and securing a major TV interview.
6. The success of an author depends, in the end, on how good the book is. Is it well-written and interesting? Is it filled with new or needed info, if non-fiction. Is it on a timely subject, or is it creative, captivating, and engaging if a novel? If the book really is special; you just need an initial boost to find enough readers who will read it, embrace it, and share it with others. Word-of-mouth definitely works. So find a way to get it into the hands of loudmouths, yentas, and those who are popular and influential online or in the real world.
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.
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