Follow by Email

Thursday, June 7, 2012

How To Get A ‘Yes’ Out Of Others

Book publicists, authors, and book marketers hear the word ‘no’ much more often than ‘yes.’ They also get a lot of ‘maybe’ or just plain silence at the other end of an email or voice mail. So what is the secret to getting someone to say ‘yes’?

<1. Do not expect a ‘yes’ as often as you’d hope to hear one. Strategically reach out to many people, so as to increase your chances of getting a ‘yes’ from someone.

<2. Aside from having an outreach of quantity, do one of quality. Zero in on the ones you either have the best chance of getting a ‘yes’ from or focus on the key people you desperately want a ‘yes’ from. For either of these groups, make an extra effort. That means personalizing your contact, giving them a special offer, contacting them by numerous methods (phone, email, mail, visit in person) and being persistent.

33. Keep a positive attitude. People say yes to those who are easy to deal with, smiling, attractive inwardly, and humble.

44. Act with confidence, but not arrogance.

<5. Be creative. You need to stick out. Doing what others do or being merely as good as them is not good enough.

<6. Give them a deadline. It may sound strange to make demands from those you need something from but attach a response date to your offer to give it urgency and authenticity.

<7. Look for a third party introduction. It always helps to get a foot in the door from someone already in the room.

<8. Trade favors or barter to get what you want.

<9. Do your homework. Know what matters to the person you want a ‘yes’ from. What is it that they need or want?

<10. Know more about the individual you seek a ‘yes’ from. Try to connect with them on a personal level. People do business with those they know, like, or who can do something for them.

<11. Don’t accept the ‘no.’ Repitch them and try another approach to get that ‘yes’ – or until they issue a restraining order against you. Don’t harass them but do give it a second shot.

<12. Cain agreement in your conversations, even if about unimportant things, but get them in a ‘yes’ state of mind.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person.


  1. I agree about doing something different. I write romance with magical realism and gentle warm humour. I pitched an idea to a new epublisher last year, then a series based on the same theme, and they said yes. Publisher has told me she loves my writing, and I can tell a good story which she thought some people can't. I think it was because the story is different to what I have seen out there.

  2. I’m a first-time author struggling to get my first novel published. Ok, based on what I’ve previously read, I know most of this stuff.

    Creative – hmmm… I made a three-fold brochure about my book, does that count?

    Deadline? – they all say “don’t call us, we’ll call you” or, “If you haven’t heard from us in six weeks, the answer is no”

    Trade favors – ok, that’s cool. So how do I find out what favors they want that I can produce?

    Do your homework – Maybe there’s another source, but outside of the general info on their blog, how do I find out?

    I’m scheduled to meet with several agents at a writer’s conference on June 30. I’ve read literally everything about them I can find on line. Most of it is pretty general stuff. Three of them do accept children’s literature. Any suggestions?

  3. Hi There
    Very Nice Blog
    Guys you can visit here to know more
    buy indian youtube views


Note: Only a member of this blog may post a comment.