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Saturday, June 2, 2012

It’s OK If You Don’t Like Me

I have never asked anyone to like me and I have yet to like anyone – online, that is.

Facebook wants people to ‘like’ people’s FB pages. So, once some pages get lots of people to ‘like’ them, others feel obligated to compete with that and pursue others to ‘like’ them. It becomes a numbers game.

But it is bad enough that people have to spend hours daily and weekly trying to get more connections and followers on FB, Twitter, and Linked In. Now people need to ‘like’ us? Enough is enough.

We need to collectively agree no to play the game of “like” or we will surely start to dislike the burden of keeping up with others over something so trivial and meaningless.

Social media can sell books, inform the public and help you meet new people. It can also be a time-suck, where the information exchanged is merely of a surface nature, and where real human relationships are minimized into screen time and not face-to-face meets or even phone calls. Still, it is here to stay and as a book marketer I see it as an important piece of the promotional puzzle.

Just do not ask me to participate in something as useless and meaningless as liking you.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer.  You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person.


  1. I totally agree Brian. the whole idea of "friends" on FB is also rather absurd. For the most part, people want large numbers of followers (more advantageous for business reasons) and wind up not knowing many of their so-called "friends."

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