Wednesday, June 13, 2012

Online Spending Drives Growth In Entertainment, Books

A new report issued by Pricewaterhouse Coopers this week reveals that consumer spending for all forms of entertainment will be on the rise. Driving most of that growth will be the purchase of digital content. Here is what the study results predict:

·        Spending on all entertainment media will jump to $597 billion in 2016 from $490 billion anticipated for this year.
·        Music purchases will rise to 19.8 billion dollars by 2016.
·        Movies will rise about 3 percent in the next four years to $30.9 billion annually.
·        Pay-TV subscriptions will climb to a huge number: 92.9 billion bucks in 2016.
·        Spending on mobile and online games will help boost the entire video game market in 2016 to a spend of 16.4 billion dollars.
·        Book sales will rise by a meager one percent over the next few years to reach $32.5 billion annually in 2016.
·        Magazine sales (digital and print) will rise to $21.3 billion in 2016.
·        Newspaper sales (digital and print) will remain flat, at about $9.7 billion in 2016.
·        Digital spending in the country will account for 30% of all entertainment spending in 2016 – up from accounting for 20% of entertainment expenditures in 2011.

What Will Books & The Publishing Landscape Look Like In 2016?
by Jacqueline Marcell

Going to be GREAT! I think by 2016 nearly everyone will be reading eBooks, big publishers will be fewer and farther between, and more authors will have the opportunity to get their message out. Just a few years ago, as I lectured at eldercare conferences, no one used eBook readers, but now I notice many more doing so. This ease-of-use trend will undoubtedly continue to grow and become the norm as technology advances. And, as a self-publisher, I love it because it means less hassle with printers (been through four), stocking inventory, shipping to wholesalers, damaged and lost returns -- nightmares!

My Publishing Story: After caring for my (once-adoring) challenging elderly father and sweet aging mother, both with Alzheimer’s undiagnosed for over a year, I finally figured everything out medically, behaviorally, socially, legally, financially and emotionally. Compelled to help others (especially from getting so frustrated they commit elder abuse) resulted in ‘Elder Rage’, even though I had never written anything but a postcard. After two years of writing and securing 50 professional endorsements, I was thrilled to get three offers to publish, but then so disappointed at the ridiculously low offers. I decided to figure out how to self-publish and am very glad I did, as it has become a Book-of-the-Month Club selection receiving 300+ 5-Star Amazon reviews, is required reading at numerous universities, and considered for a film! (Available in Print, Audio, Kindle/Nook formats.)

Jacqueline Marcell is the author of 'Elder Rage', Host of 'Coping With Caregiving' Radio Show at wsRadio, International Speaker on Eldercare & Alzheimer's.

Have You Seen This Past Week’s Posts?

21 Reasons Why People might Buy Your Book 

You Can Use Crowdfunding On Your Next Book -- Turn Your Idea Into A Business

Using Video To Market An Author, Book, Or Publisher

What The Bestseller List Sales Numbers Reveal

How Promoters, Authors & Publishers Get Others to Say YES

The Appeal & Necessity Of Fiction

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person.

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