1. Be engaging, not egotistical. It’s not always about you.
2. Acknowledge and reply to @ mentions ASAP.
3. Recognize the source -- blog post, tweet, or news article -- that you created for your post or tweet by mentioning their site, twitter handle, or FB page.
4. Leave at least a dozen characters available at the end of your tweet (use 125 instead of 140) so others can re-tweet you if they choose to.
5. Don’t just pile on and post or tweet on the obvious and stuff that is already covered stuff.
6. Encourage a discussion with questions, outrageous statements, unique theories, and sophisticated analysis. Or, tell a joke.
7. Work your twitter muscle daily, but no more than hourly.
8. Most of your tweets shouldn’t sell anything.
9. Don’t rush to tweet about something before you have all the facts.
10. Don’t use twitter to spread lies, rumors, unsubstantiated facts, or angry claims -- unless it’s about the Yankees, Republicans or New Jersey.
11. Don’t hold off on tweeting because you want to write the perfect tweet -- there’s no such thing.
12. Add @theprexpert to all of your tweets!
DON’T MISS THIS!!!
Here is my 2014 Book Marketing & Publicity Toolkit: Based on 20+ years in publishing --
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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