2014 is sure to bring new energy,
optimism, and resources to make it a highly competitive but prosperous year for
those in book publishing. I’m sure many
publishers, authors, promoters, literary agents, editors, book packagers and
all those who make up the publishing ecosystem want to commit to doing better,
working smarter and more efficiently, and to being part of books they can be
proud of. They will no doubt commit to
be better people, better practitioners of what they do, and better rewarded
for their hard work. But here are some
vows, commitments, and promises I’d love to see this coming year for the book
publishing world:
1.
Authors should promise to write the best book
they possibly can—and then commit to promoting it.
2.
Publishers should vow to book beyond platforms,
brands, and sales histories and commit to taking a chance and experimenting
with what it green-lights for publication.
3.
May all users of social media vow to send out
less digital clutter and e-pollution.
4.
Book publicists promise to be creative, pushy
and timely on behalf of the authors they commit to represent and don’t just
rest on contacting the low-hanging fruit.
5.
Everyone will remember books are art and they
are also the glue that holds society together.
May authors and publishers find a way to collaborate so that not only is
a commercial product created, but a valuable expression of one’s ideas and
experiences are packaged effectively.
6.
Literary agents promise to go back to the basics—discover
good writing and present it to publishers, rather than only look at submissions
from those with sixty billion twitter followers.
7.
May the news media promise to read its email and
get back to those who contact them, even if the answer is “no.”
8.
Barnes & Noble should promise to be
profitable and to get its act together.
9.
Authors will promise to remove their ego from
their works and publishers will vow to not act like elitists.
10.
Amazon should promise to raise the prices of the
books it sells and to treat authors and publishers better.
Good luck in honoring whatever
resolutions you declare.
DON’T MISS THIS!!!
Here is my 2014 Book
Marketing & Publicity Toolkit: Based on 20+ years in publishing --
Brian Feinblum’s views, opinions, and ideas expressed in
this blog are his alone and not that of his employer, Media Connect, the
nation’s largest book promoter. You can follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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