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Friday, May 30, 2014

Answer The PR Question

Are you ready to promote your book? Even if you believe or hope a book sells itself (it rarely does), you’ll need to confront the question. How will you answer it?

Perhaps to answer the question, you’ll need to first answer a series of other questions, including these:

·         Should I hire someone to do my publicity?

·         Should I supplement what my publicist does?

·         If I do my own publicity, when do I begin and end?

·         What should I do to promote my book before it’s published?

·         How do I promote my book with traditional media, once it is published?

·         Which social media should I utilize, how often, and what type of content should be posted that leads to sales?

·         Who should I hire – for how much budget – and what would I like them to do for me?

·         Is my book promotable, and if so, to whom?

·         Do I need media coaching?

Writers write and promoters promote, but often as a writer, you wear multiple hats. In order to successfully launch a book, consider the questions listed above. Your answers and execution of those answers will largely determine the fate of your book and writing career.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014


  1. Perhaps I'm not the only writer who, like the fourth son at Passover, "doesn't even know how to ask the question." I am absolutely clueless as to the parameters of any of the answers to your questions, and barely have a scintilla of insight into the question. Of course, my response to my situation is to abandon self-publishing as hopeless (for me), because hiring anyone in such a state of ignorance is a formula for pennilessness and no result.

    Each of these questions could yield a post, AND I HOPE THEY DO!

    Incidentally, I no longer maintain, but you can laugh at my ignorance to my face at

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