Tuesday, May 6, 2014

Interview With Author Valerie Geller

Valerie is the author of Beyond Powerful Radio - A Communicator's Guide to the Internet Age  www.beyondpowerfulradio.com

1. What type of books do you write?
The books I've written including, Creating Powerful Radio - A Communicator's Guide (M Street 1996) Creating Powerful Radio - Getting, Keeping & Growing Audiences, Focal Press 2007) ,The Powerful Radio Workbook (M Street 2000) and Beyond Powerful Radio - A Communicator's Guide to the Internet Age" (2011) are all about how you can become a more powerful communicators and better engage audiences,  These proven techniques work for all types of communication - about powerful storytelling and work for writing, and speaking, as well as broadcast, podcast, teaching etc.  These books all offer proven methods developed while working as a trainer and broadcast consultant to some of the top personalities working today in radio and TV throughout the world.

2. What is your newest book about?
We live in the internet age - anyone can become a communicator - but not everyone can be a GOOD one - this book, BEYOND POWERFUL RADIO - A COMMUNICATORS GUIDE TO THE INTERNET AGE teaches you how to break through by communicating powerfully, to engage audiences in our "short attention span" world - with proven methods to get, keep and grow your audience - and communicate effectively using ALL mediums and across all mediums.

3. What inspired you to write it? I wanted to give these proven techniques to ANYONE and everyone who could benefit and use them! Twenty years ago, when the first book came out, it was about wanting to share these techniques with people who couldn't afford to hire me personally for an individual coaching session, but could still get access to the material and methods to become a better communicator and storyteller.  That first book went around the world and was translated into many languages, although it was about radio - it worked globally because it's really about human connection and communication. The latest book has all the same methods, but applied to our multi-platform world - how to message on twitter, facebook, instagram, as well as on air, in your podcast as well as techniques to compellingly tell stories for broadcast.

4. What is the writing process like for you? The writing comes from stories, examples and experiences from real life. What works, what does not, and why. Some days are easier than others - but you feel so great when it's DONE, that it's always worth it to sit down and try.  Also every writer needs a good editor. My trusted colleague, radio personality Turi Ryder, serves that purpose for my work. Pretty much everything I write goes through her filter before it gets published. 
5. What did you do before you became an author? I worked in journalism and broadcasting. I was very lucky to have worked as a talkshow host, reporter, on air personality and producer. I programmed WABC radio in New York, worked as executive producer for KFI in Los Angeles, was a news director for K101 in San Francisco and worked as a journalist at KTAR (at the time owned by the Pulitzer family) in Phoenix along with working at several other TV and radio stations throughout the country., 
6. How does it feel to be a published author? There's nothing like it. When you write a book, it's like placing a note in a bottle and sending it out on the ocean... you throw it out there but you never know who will find the bottle and read your note.  My hope and dream is that anyone and everyone who needs to learn these techniques will "find" my books... Then when you hear from people who have read it and let you know it's helped them or changed how they communicate, - it's a wonderful feeling.

7.  Any advice for struggling writers? Keep at it! 
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

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