According
to a recent report from Publishers Weekly about print book sales registered by Nielsen
Book Scan, the number of printed books sold may rise this year for the first time
since they began falling in 2009.
Through
the first 47 weeks of the year, 2% more print book units were sold in 2014 vs.
2013. The good news is the final five
weeks (holiday rush) of last year were up substantially from prior years. If that trend holds true, 2014 could be a
solid year for print books.
Interestingly,
the growth in print during the holiday season is coming from younger
readers. Juvenile non-fiction holiday
sales jumped 36.9% last year from 2010 and juvenile fiction surged 24.3% in the
same period. Books make great gifts and
if people are buying them for our youth – or if youth buys it for their fellow
generation – this could be huge. Could
the click-and-surf generation embrace print books enough to sustain a
longer-lasting, more substantial recovery for print books?
Santa,
all I want for Christmas – and Chanukah and Kwanzaa – is to see the book world
grow. We all benefit from a healthy and
vibrant book marketplace.
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
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