I came
across a book, The Rules To Break: A Personal Code for Living Your Life, Your
Way by Richard Templar, and saw him define 90 rules that we tend to live by –
and then showed a counter approach to each of them.
He turned
“Give as good as you get” into “You get what you give,” and “Take one step at a
time” becomes “If you want big things to change, you have to make big
changes.” “Stick to what you’re good at”
turned into “Stretch yourself” and “Don’t sacrifice yourself for a
relationship” becomes “It’s the compromises that make relationships worth
having.”
By the
end of the book you don’t know what to believe because you begin to get both
sides to everything, with pros and cons to each. The truth is both and neither versions are correct, depending on
your circumstances and the world you live in.
Slavery was accepted 150 years ago.
So was riding a horse everywhere.
Times change and so do our values and our approaches to life.
But the
book got me thinking. Just what are the
rules governing authors, publishers, book promoters and editors? Whatever they are, do you embrace them or do
you see the contrarian point of view?
Certainly,
acquisition editors and book publishers operate under all kinds of rules,
theories, fears, and desires. Their
psychological frame of mind influences decisions of what to publish and who to
promote. What if they operate under
delusions, lies, errors, myths, and distortions? What if they don’t have all the facts or
misinterpret the data?
We all
operate under some notion of how to act, filtering all that comes to us through
a prism that probably is outdated, incomplete, even biased. It’s time to examine and question the
assumptions we operate under. Perhaps we
need a good mind cleansing.
·
What
worked yesterday may not work tomorrow.
·
What
used to be true may no longer be correct.
·
What
was dismissed under another standard may not be embraced.
·
The
people who used to be seen as not important or relevant may suddenly be those
you should connect with.
·
Test
your facts, update your resources, and simply question the way things have
been. Did they change? Should you change? What needs to be altered in your attitude,
activity, and style?
2015 is
approaching. Time doesn’t stand
still. Things change faster than
ever. Everything is global, instant, and
technology-driven. We live with words,
ideas, and fantasies for a living. Don’t
be afraid to change but be fearful of not changing.
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer, Media Connect, the nation’s largest
book promoter. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2014
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