An article recently appeared in The New
York Times about how, upon a review of Google search patterns for New York
State, clear conclusions can be drawn about when we search for what. Perhaps this data can clue the book
publishing world into when to post about books.
Porn is searched most commonly from
midnight to two in the morning. Though
men view porn three times as often as women, women search for “literotica,”
most commonly from 3 am to 5 am. Authors
and publishers posting about erotic books should keep this in mind.
From 2 to 4 in the morning people search
for answers to life’s big philosophical questions, such as “Does free will
exist?” The article suggested this could
be a result of late-night pot smoking.
From 1 to 3 am the peak time for this search comes up: “How to role a
joint.” If you have books that address
the grand questions of life – or dope – keep these patterns in your plans.
Interestingly, the writer couldn’t find
a set pattern of activity during lunch time, as it appears lunchtime now gets
spread out. It’s not a set thing such as noon
or 12:30 anymore.
People tend to search for news early in
the morning. 44% of people use
cellphones to check the news.
One interesting note: People searching
for “suicide” peaks at 12:36 am and reaches its lowest point by 9am.
So many conclusions can be drawn from
such data, but the data is temporary and incomplete. It doesn’t reflect all searches nor was it done
over a long period of time. Further,
people consult other sources that don’t involve Google searches, but there are patterns
that one can’t simply dismiss. As these
patterns get shared publicly, are we bound to mimic them – or avoid them?
Many theories exist on when to post on
your blog, Facebook, Twitter, etc. The best
time is now and often. Regardless of
when you post, sharing at peak user times is more important. If I post at 4 am, I will see a spike in the
6 am hour. If I posted at 2 am, I will
see a spike in the 6 am hour. Why? Because that’s just when people tend to check
in on their devices. So when I’m
scheduling tweets, I want to make sure, above all else, I hit that 6-7 am
window.
When people search for things – and when
they read blog posts – may be two different things. Plus, most things online cross many time
zones. What I do at 6 am EST will not
impact what’s happening at 2 am or 3 pm elsewhere.
Big Data has a lot to gather and
share. Start paying attention to when
your followers connect and click and build your posting strategy around
that. And if you are bored at 4am, like
most women who search for “vibrators.” you’ll have company.
I’ll be watching to see when people
click on this blog. Hopefully it’s
around the clock.
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