Some
of the best advice can be found on a T-shirt.
Those Twitter-sized sayings that say so much using so few letters can be
what we need to remind us of how to live life.
One such walking billboard caught my eye recently and stayed with
me. It said: “Just Get Over It and Move
On.”
It’s
the kind of saying that is open to each of us to apply it to whatever situation
we think it addresses. It rings true
somewhere along the line for everyone.
We all have at least one, if not multiple events and people that we need
to stop talking or complaining about and to simply do what we need to go on with
our lives. We tend to get stuck over
something and let the setback get out of hand and become out of
proportion. A mistake or even an
unfortunate event becomes some life-defining, day-to-day game-changer, when in
fact, it shouldn’t be as significant as we make it.
That
tends to be human nature. We dramatize
everything and then when something really bothers us, we don’t know how to get
past it. We get stuck and fill in our
brains not with solutions and coping mechanisms but with more reasons to fuel
our anger, depression, or obsession over things that we must, at some point,
shut the door on.
Life
is a series of events and good or bad, and tomorrow is a new chance to get things
right. We need to move on from whatever
we allow to stand in our way.
This
applies to book marketing and book publicity.
Get over it. It is something you need to do – or pay someone to do – and
for as long as you want to be a successful author you’ll need to be a
successful promoter. Accept it, deal
with it, and just move on.
There
are no advantages to deny, ignore, or avoid what needs to be done. There’s no benefit to doing nothing and
freezing up. There’s no pay-off to
standing still or merely thinking about what needs to be done without taking
substantive steps to make your ideas real.
Authors need to show initiative, not just creativity.
It’s
okay if you try to promote your book and fall short. There’s only failure in not trying. It’s okay if people don’t like your book, but
they need to discover it in order to make such a conclusion. Don’t let fears, excuses, or lack of
knowledge hold you back. Get over it –
and move on!
I
know plenty of authors who, after sitting on the sidelines, got into the book
marketing game and loved it. Once they
get their feet wet, they dive into the pool head first. You just need to understand the pain or loss
of not trying is greater by far than the los you feel of trying and
failing. You don’t have to let anything
bully you or have domain over you. You
can embrace your fate and dictate your future the minute you begin to market
and promote your book. You’ll be so
happy that you got over it and moved on!
In Case You Missed It…
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Brian Feinblum’s views, opinions, and ideas
expressed in this blog are his alone and not that of his employer. You can
follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2015
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