I
read a recent article in The Writer
about how authors can move their career forward 15 minutes a day. The idea is right – do something daily to
help yourself – but the question is:
What should you do?
There
are many things writers can – and should do – to promote their brand and
books. Time is precious and authors lack
some of the skills or desire to do what’s necessary to advance their writing
career. Authors need to prioritize, not
based on what’s convenient, fun, or achievable, but on what’s vital to bringing
a big pay-off.
Sometimes it’s as simple as blogging, tweeting, or connecting with a fellow writer. Other items it is doing the heavy lifting to secure speaking engagements, scheduling media interviews, and drafting articles to post online or submit to print publications.
Sometimes it’s as simple as blogging, tweeting, or connecting with a fellow writer. Other items it is doing the heavy lifting to secure speaking engagements, scheduling media interviews, and drafting articles to post online or submit to print publications.
Writers
can organize their efforts according to any number of factors. I would recommend they set their long - and
short-term goals, identify resources to help them, and work backwards from there on what
they need to do incrementally in order to make real achievements.
Today, Will You:
·
Make
calls? How many? To whom?
·
Send
emails? How many? Too whom?
·
Mail
letters, books or items to others? How
many? To whom?
·
Spend
time on social media? For how long? On which platforms?
Setting
daily goals and budgeting time is crucial to achieving substantial progress and
success.
What
will you do today that’s reactionary?
·
Responding
to emails.
·
Commenting
on social media posts of others.
·
Getting back to people who left voice mails.
More
importantly, what will you do, offensively, to grow your brand, increase book
sales, and influence others with your writing?
How
much time will you spend on nurturing your growth as a writer, such as:
·
Reading
blogs like this one or taking in a publication like The Writer?
·
Participating
in a writers conference?
·
Reading
books and learning more of what you write on – or on matters relating to
publishing, marketing, and promoting?
In
the end, you can’t do everything – not enough time, money or ability. So accept that. Let stuff go.
Now think about what you want to focus on and how you can do those few
things really well. Go the extra
mile. Give something you are doing a
boost. Make the extra call, send a
longer email response, retweet something.
Quantity and quality equals success.
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