Do
you approach your book publicity as if on a vacation or in an emergency? How about tackling your book promotions with
urgency?
You
don’t have to act as if desperate, nor should you crawl at the pace of snooze when
it comes to taking care of the marketing of your book. But one must proceed with some kind of pep in
her/his step or you’ll always feel left behind.
The
vacation strategy is opposite Ben Franklin’s approach of not putting off until
tomorrow what could be done today. To
take a lazy approach to promoting your book is to mean you expect few
results. But leaving your book’s fate in
the hands of others and always resetting your start button is not a highly
effective strategy.
Acting
if under an emergency can be stressful and ineffective. Being in a panic mode clouds your judgment
and makes all of your decisions based on immediate results and not long-term
visions. The ER mode merely reacts to a
deficit or discomfort but doesn’t tackle chronic issues. When acting under high-alert you are highly
motivated but you may under duress of rushed thinking, divert precious assets
to address the wrong thing.
So,
where ER stops the bleeding and vacations ignore what needs to be done, acting
in urgent mode is the way to go.
To
market your book with urgency means:
·
You
remain mindful of what needs to be done, but you don’t panic or make decisions
in haste.
·
You
stay aware of deadlines and timelines for taking action.
·
You
assert action to be on the offensive and not merely react to a problem on the
defensive.
·
You
make an extra effort – daily – and don’t delay things, but you don’t rush
yourself into making costly mistakes.
·
You
are willing to take a chance or move off of a stalled game plan but you are not
wildly putting yourself at risk.
·
You
pour more resources into succeeding, rather than waiting to see what happens.
·
You
execute multiple strategies simultaneously and remain more open to
experimenting or diversifying your approach.
·
You
take a ‘why not, let’s try it’ approach vs. being too cautious or inert.
·
You
step out of your comfort zone and explore all avenues.
So
what does an urgent PR campaign look like?
It’s one that is executed with thought and care. You are not reckless or feeling backed
against a wall, but you are not waiting on the sidelines for luck or a single
connection to break through. You are
taking on several approaches to generate publicity, sales, and branding. You are rethinking your initial strategy and
reassessing the market landscape. The author
who moves with a sense of urgency is one who will see results!
DON’T MISS THESE:
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TV?
Where do authors go for book PR help?
How
can you keep up with book publishing news?
What actually works in book publicity?
16 nook marketing
lessons learned at #Thrillerfest
Do most authors
make any real money from their books?
Do you really need a book publicist?
http://bookmarketingbuzzblog.blogspot.com/2017/07/do-you-really-need-book-publicist.htm
l
Good book publicity is a marathon, not a sprint
Authors don’t need to panic when speaking to the media
Best Author PR Strategy: Cover The Basics
Can you sell at least 10 copies of your book every day for a year?
What Does It Really Take To Hit A Best-Seller List?
An author primer on how the news media works
10 Lessons For Authors-Turned-Bloggers
Can you market your
book for five minutes a day?
Complete Author
Book Marketing & PR Toolkit for 2017
Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in
Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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