A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, March 25, 2020
What Types of Books Get Media Coverage During A Pandemic?
As an author or
publisher you may be wondering: How will I promote a book in this environment
of fear, shutdown, and uncertainty?
One day at a time.
Do not use these wild
times as an excuse to not market your book. Shy away from complaining of what
is not, and instead focus on what is. Never sit on the sidelines feeling sorry
Just get it all out now –
cry, scream, question things – and then roll up your sleeves and get to work.
Just accept it: the world is not always fair, and at times, it can be harsh.
But you can survive – and then thrive.
In the best of times, it
is an uphill battle to get your voice heard, your brand grown, your book sold.
In that respect, today is no different than a month ago. But what has changed
is what the media is looking for.
Here is what I see as
the popular topics for the news media:
though these are the hot topics right now and likely for the next few months,
other stories can be pitched to the media. Certain media outlets still want to
talk about books and novels. They will talk to humorists. We need to laugh.
They will talk to entertainers, to distract us. They will talk to people with
interesting memoirs. Life goes on, and some media outlets will purposely
downplay coverage on coronavirus because after awhile we need to follow
something other than a body count or how far the Dow Jones dropped in an hour.
what should you do?
assess if you can talk about the virus in a way that it relates to your book or
area of expertise without sounding like an opportunist or ambulance chaser.
Next, play up why your book or subject matter is not corona-themed and provides
a much-needed break from the serious coverage out there.
multiple pitches. Pitch multiple mediums, multiple outlets, multiple people at
each outlet. Be persistent and keep trying.
The world is upside down
and for many people alive today, they have never seen anything like this. A
pandemic threatens the health and lives of billions of people. The world
financial markets are crashing. The spirit and psychological state of mind of
many is challenged under these dire circumstances. But we also believe -- and
know – this shall pass, eventually -- and most of us will find our way our of this
hole. But until then, I wish you the very best – to be safe and sane!