Rule 2: Seek to insert yourself into the current news cycle and find a way to bend your message to what is in the news today.
Rule 3: Adapt to how people are sharing information. Our digital world seems to have doubled overnight. With voluntary quarantines and mandatory isolation, we are in public less often and not gathering at big events. We now will communicate online, whether we like to or not.
Rule 4: Use this time not to think of what you can’t do, but what you can do. We don’t just lose something without gaining in another area. There’s opportunity, even in loss or change.
Rule 5: Write more. Use this time to create more books, develop online courses, beef up social media, and to position yourself to re-emerge from this calamity with some new ideas and products.
This is one of those generational moments of a before and after. We all will see life differently the longer this pandemic panic goes on for. How could we not be changed by something that threatens our well-being and economic security?
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