A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Tuesday, March 3, 2020
How Do You Monetize Your Book?
it seems, is a side hustle for too many people. Few are full-time writers. The
money just isn’t there. But too many are treating their writing like it’s a
charitable effort. Just look at all of the free stuff -- free blogs and online
content; giving-away books; writing free articles for Linked In or
publications. Can authors make some money -- or what?
way to making money from your writing is a complicated path. It may come from
any number of sources, including the following:
sales (in all formats – hardcover, trade paper, ebook, audio book).
sales (movie, television, stage, etc.)
rights (Selling language rights overseas).
the book to build a seminar business.
the book as a lead generator for online courses.
the book with more expensive products, backlist, or services.
can also re-purpose your content and sell it again.For instance, take sections of your book and
turn them into smaller books or content downloads for a fee. Or combine some of
your content with someone else’s and form a new book or product.
get rich writing. We do it because it’s meaningful and enjoyable,, to serve a
greater good and keep our legacy alive. We hope to enlighten, inform, entertain,
or inspire others. Our words are precious commodities to us, even if we can’t
always exchange them for money.
can make money from book sales if they are pro-active about seeking those
sales. They market, promote, and advertise. They invest time, energy, and
resources into getting their brand out there.
book can help you generate media exposure for yourself, which could lead people
to hire you, go to your site to buy other things, or to allowing you to get bigger book
deals. Your book will validate your life and knowledge base and help you to be
perceived as an expert. You can cash in on that.
riches of writing books may, in the end, come in the shape of inner peace.
Those who write well and often feel rewarded from the very act of putting pen
to paper, fingers to keyboard. Writers, you are wealthy in ways you can’t
count, but it would be nice to see a few bucks go in the bank, too.Ka-ching!
is also an urgent argument that
rereading offers the opportunity to not just correct and adjust one’s
recollection of a book, but to correct and adjust one’s perception of
oneself…Bid your therapist goodbye, and dig out your college syllabus.”
York Times Book Review of Unfinished Business: Notes of a Chronic Re-reader
by Vivian Gornick