1. What inspired you to write this book?
After years of infertility, I gave birth to 4 children in less
than 5 years and ALL of then developed chronic Eczema. So, my motherhood
experience was quite a challenge as I had 4 lots of emollients, steroids, wet
wraps and allergic negotiations to deal with. Despite doing everything I was
told to do by our primary care physicians, including breastfeeding each of my
children for 12 months, the Eczema kept spreading. I was told it was just one
of those things, no one knows why eczema occurs and we obviously had an Atopic
gene in our family. I was told it was likely that the allergies and eczema
would continue to get worse as the Allergic march ensued.
Desperate to help my children find healing, I started my own
research, looking at Eczema causes and treatments from any medical perspective
I could find and I began to map the inner workings of eczema, finding evidenced
based ways to treat it from the inside. Treating roots rather than fruits so to
speak. I developed a systematic approach to healing Eczema naturally by
addressing 8 different medical areas and I used it protocol to switch off the
Eczema inside all my children. When i saw how effective it was I started to
help others, and it began to spread even more to other eczema sufferers.
2. What exactly is it about and who is
it written for?
The book is called Eczema Decoded and is a systematic approach
to healing Eczema by discovering what's gone wrong inside your body and how you
can correct it to turn the Eczema switch back off again. Things always happen
for a reason. Disease is no different. This book is NOT written for people
who are happy to keep going with the status quo and following what they are
told by mainstream sources. It is for those who know deep down there must be
more that they haven't been told. Its for those who are willing to look and
think outside the box and to take the action steps necessary to get real
results.
3. What do you hope readers will get out of reading your
book?
My desire is for others to find healing from chronic Eczema just
as my children did. But not only that, it's also that by actioning the teaching
in this book, they will turn down the inflammation in their bodies and
consequently save themselves from the many auto-immune diseases that Eczema
sufferers have a much greater risk of developing.
4. How did you decide on your book’s title and cover design?
I worked very hard to break down the scientific documents and
write the information in easily understandable format for those who need the
knowledge but do not possess medical degrees. To me it feels like a work of
decoding; to decode eczema and make it easier for sufferers to understand why
they got it and what they need to to about. Then I worked with a professional
designer to create an cover that showed the idea of broken skin being healed
without showing pictures of actual raw skin. I really like the cover.
5. What advice or words of wisdom do you have for fellow
writers – other than run!?
I love writing so I wouldn't tell anyone to run from it. Writing
is therapeutic and healing and it's an amazing way to share your knowledge with
others who need it. The advice I'd genuinely give to other authors is that your
book is not going to sell itself. If you want it to sell, the hardest work
happens after it's published as you need to get eyes on your book in order to
sell it!
6. What trends in the book world do you see -- and where do
you think the book publishing industry is heading?
Although there has been a shift towards e-books over the years,
there are many die-hard traditional book fans (I am one of them) who just love
the feel of holding physical books and turning the pages. There is a sense of
achievement reaching the final page that still gives me a dopamine hit of
having successfully acheived a goal. This is why I don't think physical books
will ever lose their appeal. The trend I do see however is audio books making
great strides. In our very busy world we are often multi-tasking and listening
to podcasts and YouTube videos while doing other things such as cooking or
driving. The audio book option is a great parallel market to meet this demand
for audio resources and it's definately something I'm looking at doing for
Eczema Decoded. My only challenge with that is that I can't portray the visuals
in an audio book.
7. Were there experiences in your personal life or
career that came in handy when writing this book?
Oh many! I find it very helpful to share a story relating to
things people do understand and then bounce off that story to help explain the
medical concepts that may have been challenging to understand without it. I do
this at the start of every chapter; share a personal story and use that to
teach the next concept about Eczema that needs to be understood.
In addition to the stories, I think my training as a British
Sign Language interpreting helped me with my writing because interpreting is
also like decoding. It is taking information that is unintelligible in one form
and changing it into another form that is understandable, whilst still keeping
the intention of the information in the source language. This is similar to my
intention with Eczema Decoded. So, I do think my training and experience in
interpreting sign language benefitting my writing.
8. How would you describe your writing style? Which writers
or books is your writing similar to?
I read a lot of books! That's a difficult question for me to
answer. Hmm... I think those with a similar writing style from the point of
view of language style, probably Sayer Ji, and T. Colin Campbell who wrote two
of my favourite books Regenerate and The China Study. My style is more like I'm
having a conversation with you. I wanted the reader to feel like I was in the
room with them talking and walking them through the teaching.
9. What challenges did you overcome in the writing of this
book?
The biggest challenge for me was finding a decent editor and
Cover Designer. Now I found a great guy on Fiverr and I go back to him for all
my design work. I don't really have challenges with the writing as I love
writing. Some people find it challenging being disciplined to regularly make
time but for me it's more that I can get lost in writing and forget I have
other responsibilities to take care of!
10. If people can buy or read one book this week or month,
why should it be yours?
If someone has suffered from chronic Eczema for any length of
time and is completely fed up going round in circles, doing what they've been
told to do and getting nowhere, then they need to stop and rethink what they
are doing. You don't get results by doing more of what isn't working. You get
results by asking why this happening in the first place, finding out what's
gone wrong and taking action to fix it. This is what Eczema Decoded does. It
takes your hand and walks you on a journey of discovery to help you find out
why you got eczema, how you got trapped in it, and what you need to do to get
out of it. It helps you treat the roots of the disease, not just repeatedly
fighting the fruits. It's a completely different approach to what we are told
by our doctors and consultants and it puts the power back into the hands of the
Eczema sufferer, empowering them to know what actions they need to take and
why. It's also not just opinion or what worked for me that might not work for
you. Everything I've taught is backed by research so the readers can trust that
there is scientific basis for everything I share.
For more information, please see: https://eczemaacademy.com
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About Brian
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Brian Feinblum should be
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copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This
award-winning blog has generated over 3.9 million pageviews. With 5,000+ posts
over the past dozen years, it was named one of the best book marketing blogs by
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www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post. His first published book was The Florida Homeowner, Condo, &
Co-Op Association Handbook. It was featured
in The Sun Sentinel and Miami Herald.
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