Why Don’t Book Publicists Take A Cut Of Your Book Sales?

 

 

I will probably get a dozen or so requests a year, from potential clients, for me to be compensated for my book marketing accomplishments by taking a cut of the author’s book sales.

They taunt me with things like: “Well, if you believe in what you do, put some skin in the game.” There is failed logic attached to that— plus hypocrisy on the author’s part. If the marketer is doing all of the work, what skin in the game does the author have? They are not doing squat.

The model of payment proposed by these authors will not work, for a variety of reasons. If you want to grow, invest in a reputable book marketer and promoter. It is a collaborative effort that can lead to success.

* Do you say to a doctor: I will only pay you if you end up curing my cancer? You hope they do, but there are no guarantees. Some things are out of their control, such as your ability to heal.

* Do you say to a college: I will only pay you if I get a good-paying job in my chosen field upon graduation? You hope they do, but there are no guarantees. Some things are out of their control, including the employment landscape four years later.

* Do you say to an accountant: I will only pay you based on you only getting me a refund? You hope they do, but there are no guarantees. Some things are out of their control, like your actual income and expenses.

* Do you say to a dating service I will only pay based on the number of good dates generated or marriage proposals offered? You hope they do, but there are no guarantees. Some things are out of their control, like personal chemistry.

* Do you say to a cab I will only pay you if you get me to my destination in a designated amount of time? You hope they do, but there are no guarantees. Some things are out of their control, like traffic.

* Do you say to a criminal defense attorney I will only pay you if you make sure I am acquitted? You hope they do, but there are no guarantees. Some things are out of their control, such as whether you are in fact guilty and evidence/witnesses materialize.

* Do you say to a sporting goods store I won’t pay you for a tennis racquet unless I win a lot of tournaments? You hope they do, but there are no guarantees. Some things are out of their control, such as how you actually play and the quality of your opponents, injuries, or weather conditions.

* Do you say to a comedy club I will only pay you based on how many times I laugh during the show? You hope they do, but there are no guarantees. Some things are out of their control, including your sense of humor.

NO. Of course not.

You invest in a service with the hope of getting the most favorable results possible, but there is no guarantee. Now, not everyone gets paid regardless of results. Real estate agents, for instance, only get paid when a home sale closes, etc., but book marketing is one of the many areas where compensation is often not tied to sales results.

Why?

Because a marketer can do everything right but other factors undermine sales that are not in his control, including a book’s price, its availability and distribution, the author’s web site, the book’s level of competition, timing, and other factors.

A marketer can create an opportunity, such as scoring an author interview with a great television show, but the author could flub it and give a poor interview. Is that my fault? I don’t think so.

A good book marketer can inform, instruct, and guide authors on what to do, and properly strategize, but if the writer does not do what they need to do, how it should be done, or when it is best to do, sales will not happen and the marketer suffers for this why?

A lot of marketing for a book may set up long-term benefits and branding gains. These things don’t immediately show up as book sales, but there are accomplishments that can yield fruit later. How are those compensated for? Apparently, they would not be.

Lastly, many benefits can arise from solid book marketing that do not yield immediate book sales, including:

* Getting your book sold to a film studio.
* Having your foreign rights sold.
* Getting your message out to millions of people and impacting others.
* Getting the attention of a literary agent or publisher.
* Growing your social media footprint, which may yield sales later.
* Help you get more speaking engagements down the road, which could yield sales.

You should not hire a publicist based on immediate sales generated — they will not work out. You should invest in a promoter that you believe in and take a risk — not a gamble. Research the person and pick wisely.  You must evaluate the book marketer and determine if this person is honest, hard-working and sounds competent. You hire this person and invest in him to help you grow, for the short- and long-term. You have to take a leap of faith, just as you did when you invested in writing your book while not knowing if people would like it or buy it.

Life is a risk — but the rewards can be great.

 

“Short-term discomfort is necessary for long-term growth.”

—NOT SURE WHO NEEDS TO HEAR THIS, BUT...Beautiful Reminders for the Soul by Willie Greene

 

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

Interview With Women's Literary Fiction Author Kip Lyman

 

1. What inspired you to write this book? The inspiration struck me quite literally in the middle of the night. One evening I’d watched an unusual psychology documentary and went to bed without giving it a second thought. But at 3:00 a.m., I jolted awake with the beginnings of a story pouring into my mind. For weeks afterward, I kept finding myself awake in the four-o’clock hour, filled with new ideas for the story. Seven months later, the narrative was fully written and poised for editing.

2. What exactly is it about — and who is it written for? The Purple Ribbon follows the journey of a young woman who recovers from a painful childhood trauma to become a Guardian ad Litem attorney. The narrative weaves through unexpected twists and turns, including several powerful revelations that keep the reader fully engaged. At its core, the story is a testament to courage, resilience, and the human capacity to overcome profound hardship.

Written for an adult audience, The Purple Ribbon offers something for nearly everyone. Its characters and themes are crafted to resonate deeply, inviting readers to connect with someone—or something—within its pages.

3. What do you hope readers will get out of reading your book? Although the novel is fictional, I hope readers come away having learned something new. Whether it’s insight into the experiences of children removed from their homes and navigating the dependency court system, a deeper understanding of psychological disorders and their treatments, an appreciation for the resilience required to rise above life’s challenges, or an awareness of how far-reaching the consequences of a single decision can be—my aim is to illuminate these realities throughout the entire story. I also hope readers form a meaningful connection with the characters and find themselves rooting for them; sharing in their struggles and victories, their moments of fear and their hard-won achievements, even the antagonist.

4. How did you decide on your book’s title and cover design? This is a great question. For nearly the entire time I was writing the book, its working title was Consequences because of the many rippling effects set in motion by a single early decision. The purple ribbon itself didn’t appear in the narrative until my second or third draft. Once it did, my husband suggested what ultimately became the perfect title: The Purple Ribbon. With the new title in place, I began sketching concepts for the cover. Because the cover serves as a book’s crucial first impression, I wanted it to immediately convey an atmosphere of fear and foreboding. A stark black-and-white design seemed fitting, both for its dramatic tone and its sense of unease. To create a striking focal point, I chose to render only the ribbon in color—along with a subtle touch of blood for added impact.

5. What advice or words of wisdom do you have for fellow writers -- other than run!? The most important thing is to love what you are writing with a deep passion, because you will read it countless times. For me, the narrative arrived with startling force, like a ton of bricks, flooding into my mind in the middle of the night. I had no choice but to follow where it led. The process was exhilarating, extremely time-consuming, and at moments genuinely frustrating. During the more difficult stretches, I learned the importance of stepping away. Allowing my mind to settle for a day or two, sometimes even a week, invariably made space for clarity, and before long the passion and ideas would return with renewed intensity. For anyone embarking on a writing journey, regardless of genre, my strongest advice is to trust the process and honor your own pace. Every writer’s rhythm is different. And above all, enjoy it. 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? I’m not knowledgeable enough in the publishing industry or in current genre trends to answer these questions with authority. What I do know, however, is what I love to read—and what I’ve loved reading for decades: fiction thrillers infused with historical or geographical authenticity, the kind that let me learn unexpected facts while losing myself in a compelling “whodunit.” It’s this kind of story that I most enjoy as a reader and that I’ve recently discovered I love writing. For me, a great narrative is one in which the next turn is impossible to predict.

7. Were there experiences in your personal life or career that came in handy when writing this book?  Absolutely. While both the major and minor plotlines of The Purple Ribbon unfolded naturally, I found that developing the settings and characters required much more effort. That’s where my personal life and career proved invaluable. Nearly all the locations featured in the story are places I’ve visited—some of which I revisited specifically to reacquaint myself with their details. When it came to shaping multidimensional characters, I drew heavily from my own experiences as a Guardian ad Litem, a foster parent, a paralegal, and even from my time spent golfing, skiing, and mountain climbing. Each facet of my background helped developed the characters with authenticity, and a sense of reality.

8. How would you describe your writing style? Which writers or books is your writing similar to?  I would describe my writing style as suspenseful and intensely emotional. I’d like to think my style is somewhat similar to David Baldacci’s—rich with activity and shaped by several major and minor characters whose paths come together in the end. I also aspire to the qualities found in Victoria Thompson’s work which lets readers move smoothly through the pages and form a strong connection with complex characters.

9. What challenges did you overcome in the writing of this book? A few challenges persisted throughout the process. One was refining each chapter after its initial draft—ensuring that I relied on “showing” through dialogue rather than defaulting to narration. Once I did that, another significant challenge was capturing authentic multigenerational voices. I leaned on my adult children, who are the same ages as my protagonists, to help revise the dialogue so it reflected how they would naturally speak, rather than how I might phrase the same ideas.

10. If people can buy or read one book this week or month, why should it be yours? With so much uncertainty in the world today, I believe it’s important to have a place where readers can escape—somewhere they can relax, immerse themselves, and enjoy a story without judgment or division. The Purple Ribbon aims to offer exactly that, and so much more. It draws readers in from the opening pages and keeps them engaged through its intricate plot twists. The novel is intentionally thought-provoking, filled with true-to-life characters who are imperfect and complicated, yet grounded by resilient human spirit. Readers will find gripping moments of horror, intrigue, obsession, and suspense, balanced by emotional depth, tender romance, resilience, forgiveness, warmth, and hope. My greatest wish is that every reader discovers someone in the story they can genuinely relate to—and someone they can root for all the way through.  

About The Author:  Kip began her professional career in 1990 as a legal assistant and certified paralegal. Decades later, her path evolved when she co-founded a consulting firm dedicated to the safe use of hyperbaric oxygen therapy, through which she shared her expertise nationwide. She also holds both domestic and international patents. Her many years serving as a Guardian ad Litem, along with her experience as a licensed foster parent, provided rich inspiration for the characters and scenes in The Purple Ribbon. Much of the novel’s emotional depth and authenticity is rooted in these personal and professional experiences. When she’s not writing, Kip can often be found on the golf course in the summer, on the ski slopes in the winter, or spending cherished time with her children and grandchildren. For more information, please see:  www.kiplyman.com 

  

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

What Should Authors NOT Pay For?

 

I feel for authors. They are blitzed by ads and solicitations, left and right, to buy into a service that the provider claims will help them sell books. Most of these services are useless and sometimes even a scam. People invite them to advertise their book everywhere, even if it leads to nowhere. Authors, listen up and stop getting suckered -- but do open your wallet to what is worthwhile. 

Ok, let's start with the obvious first. Never buy into a solicitation that looks like it was generated by AI, lacks any personal identifiers (like your name or the title of your book), or sounds too good to be true. The more vague and rah-rah they sound, the quicker you run away.  

Second, the cheaper the service the more likely you will get little in return. If they advertise a service that costs under one hundred dollars, there is not much that it will do. But, if they ask for thousands of dollars for something that sounds like it should be less, avoid overpaying.  

The key here is that you have to know:

* Exactly what is being offered and at what price?

* What is reasonably the expected result?

* Is there proof this has worked for other authors?

* What does a competitor charge or offer?

* How will this service -- if it is priced fairly, is a legit offer and not a scam, and the suggested results materialize -- help you achieve your goals?  

The types of services you should explore are:

* Web site designer

* Paid professional book reviews

* BookBub deal-of-the-day

* A publicist to schedule news media appearances

* A marketing consultant to show you how to do things for yourself 

Things that you should do that you might need to pay for, but don't have to:

* Social media

* Applying for book awards

* Someone to arrange for speaking engagements

 

There are other things one can do, as well, but what you need to avoid is:

* Advertising on billboards.

* Having your book displayed at a bunch of international book fairs.

* Doing FB-Google-Amazon ads for single titles that are not part of a series.

* Paying a website, that claims it is a TV show, for an interview.

* Shelling out thousands to people who claim they can turn your book into a movie.

* Using AI to act as your online avatar.

* Spending big for a so-called influencer to post something about you once in a sea of many

   postings. 

Lastly, paying for advertising is tricky. You often do not recoup the investment. Let me explain. 

Ads work best if they are intended to: 

* Sell a book that could be a lead-in to a bigger series of books.

* Sell books, even at a loss, with the hope of getting more amazon customer reviews and word-

   of-mouth.

* Get people to your website and sell other products/services that go beyond a book.

* Sell a gift book edition at a high price.

* Get people to your site to download a lead-generating giveaway.

* Lead them to sign up for your blog or newsletter. 

However, for one-off titles, especially fiction or poetry, there is little net benefit to buying ads. 

Ads Brand Authors, But They Don’t Often Sell Books. 

So, dear author, spend your money on marketing — just do it wisely. 

 

“Your inner peace should flow like a river, traveling forward despite the rocks and boulders that arise. Adapting and persisting, knowing that your journey is dictated not by obstacles but by your unwavering pursuit to transcend them. This endurance and resilience is not passivity; it's an understanding that peace is not something that demands an escape from the chaos of your life, but rather invites you to find serenity within the very heart of it. The moment you start acknowledging that peace is not an external place but an internal commitment to self-awareness and acceptance, you unlock the door to a life less anxious and more tranquil.”

—NOT SURE WHO NEEDS TO HEAR THIS, BUT...Beautiful Reminders for the Soul by Willie Greene 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

Interview With Children's Book Author Rachel Gregory

 

 

 

1. What inspired you to write this book?
I was inspired by a deep desire to teach children the essential tools they need to prepare for life from an early age. Having a daughter of my own, and witnessing how intelligent and aware children are by the age of seven, I felt called to introduce real-life concepts that would shape their future. This book became a way to empower young minds early before the world teaches them otherwise.

2. What exactly is it about — and who is it written for?

This book serves as an early introduction to business, money management, and the entrepreneurial spirit. It is written for children who need to understand the importance of financial literacy from a young age. The goal is to plant seeds of confidence, curiosity, and independence so they can grow up with the mindset that creating opportunities is possible.

3. What do you hope readers will get out of reading your book?
I hope readers begin to understand the magic, purpose, and possibility behind money. I want children to dream boldly and recognize that entrepreneurship can help them create the life they imagine. If this book sparks even one idea or inspires a child to believe in their abilities, then it has served its purpose.

4. How did you decide on your book’s title and cover design?
The title holds deep personal meaning. “Aero” was inspired by my late son, who passed away due to a premature birth. His nursery theme was travel and airplanes. “Gracie” represents my rainbow baby, Grace, who brought light after loss. Together, “Gracie & Aero” symbolizes both children one in spirit and one on earth united through a story that carries love, hope, and purpose. The cover reflects that tribute.

 

5. What advice or words of wisdom do you have for fellow writers –
other than run!?
My advice is simple: just write. Don’t worry about perfection in the beginning. Allow your ideas to flow freely and trust that you will refine, polish, and shape them when the time is right. The hardest part is starting once you do, the rest will unfold.

6. What trends in the book world do you see -- and where do you think
the book publishing industry is heading?

Children’s literature is moving strongly toward real-life learning, emotional intelligence, and representation. Parents are looking for books that teach, uplift, and prepare their children for the world ahead. The industry is becoming more inclusive, more entrepreneurial, and more accessible to new authors, which allows meaningful stories like this one to reach families everywhere.

7. Were there experiences in your personal life or career that came in handy when writing this book?

Absolutely. My background as an accountant, entrepreneur, and mother played a major role in shaping this story. I wanted children to understand concepts that many adults were never taught early enough. My personal experiences pushed me to create a book that would empower kids to dream, plan, and imagine their future selves.

8. How would you describe your writing style? Which writers or books is your writing similar to?

My writing style is rooted in real-life connection and early understanding. I focus on simplicity, clarity, and heart making sure children can fully grasp the message while still feeling inspired. It’s similar to authors who blend storytelling with life lessons, creating stories that both educate and uplift.

9. What challenges did you overcome in the writing of this book?
One of the biggest challenges was simplifying financial concepts so that children could understand them without losing meaning. Another was ensuring the story felt warm, friendly, and engaging, not overwhelming. I wanted the balance to be perfect so young readers could enjoy the journey while learning something truly valuable.

10. If people can buy or read one book this week or month, why should it be yours?
This book provides both excitement and education. It teaches children real-life principles that will shape their future, wrapped in a story they can enjoy and relate to. It’s more than a book—it’s a gentle introduction to financial confidence, independence, and dreaming big.

 

About The Author: Rachel Gregoire (who writes under the pen name Rachel Gregory) is an author, hotelier and accountant who was born in the Turks and Caicos and has lived in both the United States and the United Kingdom. She holds a master’s degree in international finance and accounting with a minor in hospitality. She is the owner of Utopia Management and Guest Box, a Hospitality store. A proud mother and advocate for women navigating grief and loss, she finds joy in writing, reading, running, traveling and helping others.

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum