Do You Need A Book Marketing Coach?

 

Authors need coaching, not just on what to do and how to do it, but inspiration and encouragement to get them motivated and feeling confident. Most aspects of our life would benefit from a coach, therapist, parent, or trainer. Book marketing coaching is what I do -- I do it well and love it, and you too should do it. 

Coaches can help you in so many ways:

 

• Save you time on research, strategy, and exception 
• Save you money on mistakes that you will likely make 
• Hold you accountable to take action by a deadline
• Focus you on what you must do -- and what to avoid 
• Limit the trial-and-error approach to book marketing 
• Strengthen your strengths and weaken your weaknesses
• Challenge your fears and assumptions with facts and faith
• Help you become aware of where you fall short - and provides real solutions to plug the gaps up
• Show you why something is working or not working 
• Bring their experience, research, opinions, and resources to help you grow 
• Give you a trusted advisor to be on your side and champion you through the minefields 
• Brainstorm on big ideas and also grounds you on the core basics 
• Make introductions or provide recommended resources 

Your book marketing coach should have the right credentials, including:  

• Years of experience in successfully promoting/ marketing books and authors – not widgets
• A pleasant personality, professional style, and soothing voice
• A level of marking sophistication, but the ability to dumb it down for you 
• Organized and, focused, on time, and responsive to you 
• Have lots of references/ testimonials and a good image when you conduct a Google audit 
• Someone who not only works with authors but who has worked in your genre specifically 

Like any industry, there are some terrific book promoters and book marketing coaches, but there are plenty who suck. Some lie and grift their way to your inbox; others are well-intentioned, but are just not so effective at what they do. But you are people-savvy and will need to judge what you are told -- and what is not shared or stated. 

Book marketing coaches can infuse you with an energy that’s needed to get shit done. Marketing exposes you to rejection, failure, or defeat. A coach will keep your spirits high and will give you the tools and ideas to break through. Hire one now!

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 4.25 million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum