Authors, Market To Your Secondary Readers, Too

 

 

Here is an interesting stat: In the US, pornhub visitors break down 72-28% men/women. Internationally, it is 62-38% men/women. Latina was the most searched for term, then MILF, then Asian.

Why am I discussing this?

This shows you that behaviors and tastes are not universal. What is consumed overseas is not the same as what is viewed here.

It also shows that a product is for more than one’s intended audience. As you can see, though porn seems to be male-driven, over a quarter of American viewers are women, and overseas it is more than a third.

So how does this translate into marketing your book?

Well, think of who your likely or intended reader is. What demographics do they check off, based on gender, age, race, faith, wealth, and location. What habits, interests, or needs are they likely to possess? You are looking to market, not to everyone, but to those who would likely be your potential consumer.

Fine, that makes a lot of sense. But now think of your secondary and tertiary markets. Just as pornhub mainly services men, there are still a lot of women who watch, too. So, with your book, even if you think 75 percent will be women or certain types of people, there is still a significant minority of others who could be your reader. Be sure to market to them as well.

America has 343 million citizens. Carve them up into groups and segregate into subsets of various types of readers. The nation is so big that you can target just one percent and potentially score several million book sales. Know who to market to — primary, secondary, and tertiary — and then pursue them.

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum