The
words added to the dictionary over the past decade or two tend to come from our
youth, minority groups, foreigners, and the tech world. These are the driving
forces for cultural change. Each of them make up words that reflect something
new or merely a new take on something old. So, if you want to learn the new
lingo, talk to a black transgender adult, a teenager, a Hispanic immigrant, or
a social media fanatic.
AI, crypto, NFT, LOL,
and now 6,7 are part of our lexicon, along with emojis, and abbreviations,
initials, street slang, and other newly minted terms. I used to oppose the
annual inclusion of so many new words into legit dictionaries, but I understand
it now. This is how it has to be. If the world changes, so does our language
used to define it.
This means some old words must go to a graveyard,
as well, which saddens me but that is life. Words, like people, come and go.
Just as new things get invented and need a name, the things they replace and
the behaviors or mores that no longer get practiced shall leave us, their label
included.
Some words stick around, but they develop a new
meaning, sometimes becoming the opposite of what they used to mean. What we
don’t want is for language to become confusing or contradictory. We need
accuracy and utility from our words. Our usage must be universal and consistent.
So, whether it is Spanglish, Ebonics, Yiddish, or
just Gen Z-isms and tech-born words, it is imperative that we all get on the
same page of out ever-evolving common-usage language so that we can mean what
we say and say what we mean.
Our
sub-cultures lead the way in coining terms, but whatever seeps into the ocean
of everyday language must be recognized, understood, and utilized by all.
Do Book Readers Have ADHD?
Books were very popular before there were newspapers,
automobiles, airplanes, movies, radio, or television. And before the advent of
the Internet. They informed, enlightened, inspired, or entertained us like few
things could. But what place does the book have in our world today?
I thought I would never question this. I am a staunch defender of books,
especially the printed word, and will always love books — for what they have
done and for what they could do for society and individuals. Still, something
nags at me.
People are simply developing short attention spans. They can stream and
binge-watch for three or four hours at a time, but it would not occur to them
to read a book for an hour. And if they do, their phone is nearby to easily
distract them. Life is made up of short, quick activities, the length of a tik
tok video or a social media post.
What can the book industry do to counter this?
Encourage people to have a no-screen time
policy for parts of one’s day. Set limits. The key is to go periods of time
without constantly checking your phone.
Promote the reading of books for short periods
— like 20 minutes — and then seek to stretch these intervals to 30, 40 or 60
minutes.
Practice the habits of whatever those with
ADHD do. https://www.helpguide.org/mental-health/adhd/managing-adult-adhd
In order for people to enjoy the benefits of
reading books, they need to be exposed to books and reserve time to read them. Books
should be top of mind and not afterthoughts.
Do You Need Book Marketing Help?
Brian
Feinblum can be reached at brianfeinblum@gmail.com He is available to help authors like you to promote
your story, sell your book, and grow your brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!
About Brian Feinblum
This award-winning blog has generated over
5,400,000 page views. With 5,500+ posts over the past 14 years, it was named
one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021
and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” Copyright 2026.
For
the past three decades, Brian Feinblum has helped thousands of authors. He
formed his own book publicity firm in 2020. Prior to that, for 21 years as the
head of marketing for the nation’s largest book publicity firm, and as the
director of publicity at two independent presses, Brian has worked with many
first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.
His
writings are often featured in The Writer and IBPA’s
The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs
He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. He served as a judge for the
2024 IBPA Book Awards.
His
letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester)
and The Washington Post. His first published book was The
Florida Homeowner, Condo, & Co-Op Association Handbook. It
was featured in The Sun Sentinel and Miami Herald.
Born
and raised in Brooklyn, he now resides in Westchester with his wife, two kids,
and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.
You
can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

No comments:
Post a Comment
Note: Only a member of this blog may post a comment.