We underachieve in our success ratio of number of media solicitations-to-bookings for several reasons, but the biggest culprit comes down to the pitch. Just what is it that we’re asking the media to pay attention to?
Remember, as publicists we have to have some showmanship and be more like politicians, using catchy slogans and getting simple but strong messages across in the speed of a sound bite. Journalists think publicists are, whores and flacks who will say whatever a client pays us to say.
BOOK EXCERPT: THE LEADERSHIP CHALLENGE
- Substantially increase signature authority at all levels.
- Remove or reduce unnecessary approval steps.
- Eliminate as many rules as possible.
- Decrease the amount of routine jobs.
- Support the exercise of independent judgment.
- Encourage creative solutions to problems.
- Define jobs more broadly – as projects, not tasks.
- Provide more freedom of access, vertically and horizontally, inside and outside.
- How can I give people more control over the resources they need to do their work?
- How can I make sure people are connected to the information they need?
- How can I make sure that I personally offer or acquire the support that people need to do very best they can?
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014