I always wanted to be a journalist but when I got out of college in the late 80’s, I realized that to break into the news media in New York City with no experience was nearly impossible.
I applied to every newspaper – even the weekly community publications – as well as every radio and television station. I must have sent at least 50 resumes sent, with cover letters that indicated my dream was to find and uphold the truth as a newsman.
No one called me back.
I did get a few bland but polite letters that essentially said “no thanks.” I am not even sure if I would have offered to work for free that I would have gotten through the door.
No one is innocent in the mass media monopoly of manipulation. Few have the purity of purpose behind what they do.
The government wants to stay in power and control other countries and competing politicians, and suppress citizens. So it spins messages that help its cause- at all costs.
Non-profits, even those with seemingly good purposes and messages, also need spin to make sure the donations flow – not just to fund programs, but the salaries of those running the organization.
Too often the industries of advertising, publicity, and marketing create “consumer wants” for things that aren’t needed or even worthy. It’s all a game – a big tease. Our life seems like a giant infomercial.
When we compete for something – a job, a sale, a home – we certainly are taking steps to build ourselves up and put others down. All of advertising, marketing, and PR directly and indirectly does this.
It’s something each of us must ask and answer.
Is the public fully educated to understand all of the messages it’s exposed to? No. Is the media equipped to handle its role as some land of judge or cop? No. Can we trust promoters, marketers, or advertisers to put the world’s needs in front of theirs? No.
Do you believe me?
Interview With Leading Book Marketer Brian Feinblum