Tuesday, June 30, 2015

How To Show Value For Your Book

My 10-year-old son and I were joking around about what we would do if someone offered us a half-million dollars for our soon-to-be six-year-old English Bulldog, Daisy.  I told him no one’s offering ka-ching for our pooch but if they did, I’d giftwrap her and hand-deliver the cute little beast. 

He was surprised by my answer.

I told him I love her and think she’s great – but I’d love the money more!

He then asked would I do it for $250,000?  Yep.  Then he inquired about $100, 000.  Oh, yes!  Then he asked about $10,000.  I told him no.

Then he asked if I’d sell him for $500,000.  I told him of course not.  He then said: “Yeah, but you would’ve sold Daisy, and she’s part of the family” I told him she’s a dog and though she’s a lot of fun, we could replace her with 50 dogs – and still have a pile of money to buy a lot of things.

This whole exercise shows that everyone is willing to part with something for the right price.  As an author, you want to do the opposite: show that your book has enough value so others part with their money to buy it – at the right price.

Authors have it tough, but they can show value in any number of ways including:

·         Comparing how their book matches up to their competition in quality and price
·         Telling what their book will do for the reader
·         Explaining that you are best qualified to write this book
·         Showing how its unique and that nothing is quite like it
·         Measuring how non-book tools or entertainment forms aren’t as good, or interesting, or complete, or as up-to-date as your book
·         Saying how the book will make you feel good, enjoy life more, and reach a level of satisfaction

The way my son keeps asking at what price would I decline to sell our dog, you should ask at what price would people say no to your book. Figure out the highest price one is wiling to pay – and why they’d pay it.  Then, appeal to those reasons and price point in your marketing materials.

The best way to sell a book’s to:

--Highlight the benefits of reading it.
--Give samples of great writing.
--Repeat your credentials if you are uniquely qualified to write this book.
--Mention media coverage, awards, and key testimonials that the book has garnered.

If none of this works, see if they’ll trade a bulldog for your book!


March In A Parade For Authors: Our True Heroes

When Books Can Talk To Us At Book Expo America

Drink Up At The Book Pub Crawl And Get Drunk On Books

Book Marketing Advice You Fin On A T-Shirt

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.