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Tuesday, June 30, 2015
How To Show Value For Your Book
My 10-year-old son and I were joking around about what we would do if someone offered us a half-million dollars for our soon-to-be six-year-old English Bulldog, Daisy. I told him no one’s offering ka-ching for our pooch but if they did, I’d giftwrap her and hand-deliver the cute little beast.
He was surprised by my answer.
I told him I love her and think she’s great – but I’d love the money more!
He then asked would I do it for $250,000? Yep. Then he inquired about $100, 000. Oh, yes! Then he asked about $10,000. I told him no.
Then he asked if I’d sell him for $500,000. I told him of course not. He then said: “Yeah, but you would’ve sold Daisy, and she’s part of the family” I told him she’s a dog and though she’s a lot of fun, we could replace her with 50 dogs – and still have a pile of money to buy a lot of things.
This whole exercise shows that everyone is willing to part with something for the right price. As an author, you want to do the opposite: show that your book has enough value so others part with their money to buy it – at the right price.
Authors have it tough, but they can show value in any number of ways including:
· Comparing how their book matches up to their competition in quality and price
· Telling what their book will do for the reader
· Explaining that you are best qualified to write this book
· Showing how its unique and that nothing is quite like it
· Measuring how non-book tools or entertainment forms aren’t as good, or interesting, or complete, or as up-to-date as your book
· Saying how the book will make you feel good, enjoy life more, and reach a level of satisfaction
The way my son keeps asking at what price would I decline to sell our dog, you should ask at what price would people say no to your book. Figure out the highest price one is wiling to pay – and why they’d pay it. Then, appeal to those reasons and price point in your marketing materials.
The best way to sell a book’s to:
--Highlight the benefits of reading it.
--Give samples of great writing.
--Repeat your credentials if you are uniquely qualified to write this book.
--Mention media coverage, awards, and key testimonials that the book has garnered.
If none of this works, see if they’ll trade a bulldog for your book!
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015