Amazon is beginning to open up physical stores – all on college campuses. The first one opened in February at Purdue’s Krach Leadership Center. It opened another store in May and a third one is slated to open in July. A fourth will open at University of California, Davis, in early 2016.
So what does this mean?
It has several ramifications. First, it will eventually aim to compete with Follett and its 970 campus locations and Barnes & Noble College, which serves 717 schools.
Second, it is a way for Amazon to influence the future buying and reading habits of likely book buyers – college educated people.
Third, if successful, Amazon may put serious thought into opening non-campus stores in other parts of the country.
Amazon already dominates online book sales and print-on-demand. It also is growing its publishing capabilities. If it takes over the physical retail market as well, it will have completely dominated the book industry.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at email@example.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015
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