Amazon
is beginning to open up physical stores – all on college campuses. The first one opened in February at Purdue’s
Krach Leadership Center. It opened
another store in May and a third one is slated to open in July. A fourth will open at University of
California, Davis, in early 2016.
So
what does this mean?
It
has several ramifications. First, it
will eventually aim to compete with Follett and its 970 campus locations and
Barnes & Noble College, which serves 717 schools.
Second,
it is a way for Amazon to influence the future buying and reading habits of
likely book buyers – college educated people.
Third,
if successful, Amazon may put serious thought into opening non-campus stores in
other parts of the country.
Amazon
already dominates online book sales and print-on-demand. It also is growing its publishing
capabilities. If it takes over the physical retail market as well, it will have
completely dominated the book industry.
Did You See These Posts?
March In A Parade For Authors: Our True
Heroes
When Books Can Talk To Us At Book Expo
America
Drink Up At The Book Pub Crawl And Get Drunk
On Books
Book Marketing Advice You Fin On A
T-Shirt
Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2015
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.