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Thursday, August 6, 2015

Authors, Find Money For Publicity Here!


So you want to write and publish a book, but you don’t have the funds for printing, promoting, and selling your book?  Perhaps you want a mechanism to pre-sell your book and get a commitment of cash before you even invest time and brainshare writing the thing.  Good news.  Money can grow on trees – at least digital ones.

Here are some leading crowdfunding sites you should explore before undertaking your next book project:

www.Kickstarter.com  – takes 5% of what you raised + 3 to 5% cc fee
www.Indiegogo.com  – takes 4% of what you raised + 3% credit card fee
www.RocketHub.com  – takes 4-8% of what you raised + 4% credit card fee
www.GoFundMe.com  – takes 5% of what you raised + 3 to 3.5% cc fee
www.Razoo.com  – takes 2.9% of what you raised
www.Crowdrise.com  – fees vary, from 4.95% to $199 monthly fees

Another way to go is crowdfunder.com.  This site allows US startups and small businesses to raise funds by selling equity, debt, and revenue-based securities, while attracting Angel Investors and Venture Capital to your company.

If your book has a non-profit/charitable cause or social activist connection, you may explore these as well:

www.Youcaring.com  – 3% fee
www.Causes.com  – 4% fee
www.Fundly.com  – 7.9% fee
www.Startsomegood.com  – 8% fee

As a small business, try these:

www.Bolstr.com  – fees range from $500+
www.Communitysourcedcapital.com  - $250 fee and $100 monthly fee
www.Fundable.com  - $179/month
www.Fundingcommunity.com – 2.5% in fees
www.Localstake.com - $500 fee plus 3.75-7.5%

For the creative arts, try:

www.Pozible.com  – 7.4% fees
www.Pubslush.com  – 7.5% fees

Other startup sites:

www.Seedinvest.com  – 7.5% + other fees
www.Seedups.com  – 5%


Authors will need to use their writing skills to put together alluring offers on these sites, but if they do well, they’ll get thousands – maybe even tens of thousands of dollars – from their efforts.  By raising money to hire a publicist you put yourself in a much better position to succeed.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

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