Monday, August 10, 2015
Free Newswires Help Promote Books & Author Brands
There are three types of newswire services out there, each bringing a certain level of utility to authors and book publishers. They are, first and foremost, major newswires that publish content and syndicate it to news organizations, such as Associated Press, Reuter's, or Gannett Wire. These news organizations have writers and editors who determine if something is newsworthy. Should they write about you or your book they don’t charge you anything but they make money by sending their newsfeed to paid subscribers (namely, the major media).
The next class would be paid newswire services, such as Business Wire, NBN, PR Newswire, and PRWeb. These services will allow you to post a story about anything. There may be word-count limitations and they charge based on the size and level of distribution of your story. For instance, if you only want CA media or only sports media or only online sites to receive the story, you pay for that targeted distribution. They have a right to refuse a story but it’s rare that they do, and it’s usually for legal purposes.
The final group consists of free newswire services. These sites operate similarly to the previously discussed group but there’s no cost to you. Many are just a stab in the dark, but a handful provide SEO help for you. Hey, if you already wrote a press release, you might as well give it the widest possible exposure, right? Certainly there are no drawbacks to posting it all over the place. Here’s a list of several dozen freebie sites. Send away!
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