To
promote a book for a sustained period of time – and to do it successfully –
likely means:
·
You
are optimistic at your core
·
You
believe in your book
·
You
need or desire to be successful
·
You
have a fat ego that needs feeding
·
You
are deluded by the fame you hope to achieve
·
You
don’t have anything better to do
·
You
enjoy the challenges of getting attention
·
You
feel your message will help others if it’s heard
You
likely are a good communicator, are organized enough to make time and resources
available to promote your book, and you have a confident or reassured sense of
yourself.
But,
even the best of us have down days, where we can’t sell water to someone wandering in a desert. We all have moments where we feel tired,
mentally defeated, physically challenged, time-stretched, and financially
desperate. We all have moments of
fearing rejection or feeling we haven’t gotten to where we dreamed to be. When you feel down and out, the world seems
dark and closed. But opportunity always
rests just beyond the moment we are about to give up.
So
hang in there. Book marketing and
promoting yourself to the news media can be an exhausting activity. But you must remain hopeful and remain
strong. Someone out there will buy your
book, interview you for the media, and want you as a speaker.
Keep
digging – you’ll tunnel to where you need to be. Every shovelful gets you a step closer, even
if you feel the hole is getting bigger.
There will be good days and bad ones, often the bad outweighing the good
by far.
But,
the handful of victories that you experience may just make it worthwhile.
SPEAKERS TOOLKIT FOR
AUTHORS
Brian
Feinblum’s views, opinions, and ideas expressed in this blog are his alone and
not that of his employer, Media Connect, the nation’s largest book promoter.
You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important
when discussed in the third-person. This is copyrighted
by BookMarketingBuzzBlog © 2014
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