Thursday, April 24, 2014
HOW TO BUILD ON YOUR BOOK MARKETING SUCCESS
What do you do when you have a piece of good news to share with others?
A client recently told me he had something published by US News & World Report and he wanted to know what he should do with the link to his article. There are plenty of things one could and should do. Here they are:
First, get the link out on your social media. Tweet it out. Post it on Facebook and LinkedIn. Find an image to share on Pinterest and Instagram.
Second, blog about it. Give the backstory behind the link.
Third, send a mass email to your list of followers and connections, inviting them to see the link.
Fourth, change or update your profile on various social media platforms and your biography on your Web site.
Fifth, reference the link in new outreach that you do for the next few weeks, If, for instance, you are writing the 75 potential or current clients about something you want to sell them, mention the link and invite them to click it. You have more credibility with a link to US News and World Report.
Sixth, when contacting other media, seeking to get interviews, book reviews, or more byline articles, reference the link to show legitimacy.
Seventh, add it to your media section on your Web site.
Eighth, celebrate your media hit and then move on. Don’t rest on one good piece of news. Look to add to it and to pile on the hits. Know that if you can be successful once, you can do it again – and again – and again.
Getting media coverage has its rewards. Continue to feed that victorious feeling by pursuing more opportunities. And when you get another media hit, repeat the above steps. Success begets success.
The major attributes of leadership are:
1. Unwavering courage based upon knowledge of self, and of one’s occupation. No follower wishes to be dominated by a leader who lacks self-confidence and courage. No intelligent follower will be dominated by such a leader very long.
2. Self-control. The man who cannot control himself can never control others. Self-control sets a mighty example for one’s followers, which the more intelligent will emulate.
3. A keen sense of justice. Without a sense of fairness and justice, no leader can command and retain the respect of his followers.
4. Definiteness of decision. The man who wavers in his decisions shows that he is not sure of himself and cannot lead others successfully.
5. Definiteness of plans. The successful leader must plan his work, and work his plan. A leader who moves by guesswork, without practical, definite plans, is comparable to a ship without a rudder. Sooner or later he will land on the rocks.
6. The habit of doing more than paid for. One of the penalties of leadership is the necessity of willingness, upon the part of the leader, to do more than he requires of his followers.
7. A pleasing personality. No slovenly, careless person can become a successful leader. Leadership calls for respect. Followers will not respect a leader who does not grade high on all of the factors of a pleasing personality.
8. Sympathy and understanding. The successful leader must be in sympathy with his followers. Moreover, he must understand them and their problems.
9. Mastery of detail. Successful leadership calls for mastery of the details of the leader’s position.
10. Willingness to assume full responsibility. The successful leader must be willing to assume responsibility for the mistakes and the shortcomings of his followers. If he tries to shift this responsibility, he will not remain the leader. If one of his followers makes a mistake, and shows himself incompetent, the leader must consider that it is they who failed.
11. Cooperation. The successful leader must understand and apply the principle of cooperative effort and be able to induce his followers to do the same. Leadership calls for power, and power calls for cooperation.
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014