I will
guess that you have all or many of the following:
·
Car
insurance
·
Health
and eye care insurance
·
Home
insurance
·
Life
insurance
·
Workers
compensation insurance
·
Dental
insurance
You may
get travel insurance, cell phone insurance, boat insurance, malpractice
insurance, pet insurance and other types of insurance. Things break, get lost, or get stolen
and you want to protect your investments.
Maybe everything should have insurance, including books.
Insurance
usually implies something could go wrong and you want a backup plan in case you
get sick, die, or become hurt. Or you want
protection for expensive objects. But if
we had book insurance it would be used differently.
The
insurance could work as follows:
If a
book turns out to not be so good, you can get a new one. That’s right, you can replace the book you
bought (not by return or refund), simply by having insurance, against bad books.
The
insurance protects both the publisher/author and the consumer.
In order
to get readers to take a chance on investing in a book by an unknown author,
they would be compensated with another book if they don’t like the one that
they bought. This allows the publishers
to sell more books without people being tentative to experiment and the reader
feels more secure knowing he or she gets a second shot if the first one is a
dud.
Further,
the replacement book, which otherwise may not have been purchased, now gets more
exposure than it otherwise would have.
How do
we avoid abuse of the system, of people claiming they didn’t like a book when
in fact they use the insurance to get a second book for free? Don’t worry about it. We want people to be exposed to more authors,
so it’s worth the risk of abuse.
Obviously if it gets out of hand, adjustment can be made.
The
insurance can be purchased per book purchase or done on an annual basis. The insurance would create vendor loyalty and
would inspire people to read more. I
would love it if there were movie insurance or restaurant insurance. Hey, maybe I’m on to something here.
Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer, Media Connect, the nation’s largest
book promoter. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2014
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