President Trump tweets about the “failing” New York Times. Media outlets write and talk about the fall of Bill O’Reilly and Fox-TV. Breitbart seemingly reports news but also influences it with its own guy (Bannon) having Trump’s ear. See a pattern here? The media is the story, not just the messenger.
Media talks about media all of the time. It’s an obsession of the media to write about and discuss itself. But all of these stories about the media and the personalities that it’s comprised of take away the focus, air-time, and ink that should be dedicated to reporting real news.
Of course, that isn’t to say there isn’t a time and place for the media to take an introspective look at itself and to analyze the industry, and of course it is a legitimate story to cover how someone as powerful as O’Reilly finally got taken down, but if all the media did was cover itself, who or what would deliver the news we really need to zero in on? All of this stuff is a diversion, a mere distraction from real issues.
Of course, the news media also has to discuss fake news as much as real news. The media is trying to educate us on what we can believe and who we can trust. So much time, resources, and energy goes into the media discussing itself – no wonder why the public is in the dark on news and issues that actually matter.
Because the biggest story in 2017 in the news media is the media itself, any author that can chime in on this conversation will be quoted by the media. So who would be a qualified guest of the media?
· Current or former journalists.
· First Amendment lawyers and experts.
· Social media pros.
· Public relations experts.
· Those who prosecute fake news-reporting media outlets.
· Political writers.
· Technology experts.
· Workplace/HR experts (sex harassment).
· Mergers and acquisitions analysts (to discuss media mergers like Yahoo-AOL).
· Ethicists (to discuss media’s actions).
· Psychologists (perception of media).
The list goes on and on. The hottest ticket to the ball is the one that allows you a way to talk about the news media. It seems like the sure-fire way to get media coverage is to criticize, champion, question, praise, or analyze something or someone that it is media-related.
This has been going on for some time. The media always talks about itself and how it covers major events, retiring or fallen stars, hot media properties, etc. But it seems in the past year, since the Trump election victory, the media focuses mainly on itself. If you want to be a part of the discussion, say something about the news media.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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