President
Trump tweets about the “failing” New York
Times. Media outlets write and talk
about the fall of Bill O’Reilly and Fox-TV.
Breitbart seemingly reports news but also influences it with its own guy
(Bannon) having Trump’s ear. See a
pattern here? The media is the story,
not just the messenger.
Media
talks about media all of the time. It’s
an obsession of the media to write about and discuss itself. But all of these stories about the media and
the personalities that it’s comprised of take away the focus, air-time, and ink
that should be dedicated to reporting real news.
Of
course, that isn’t to say there isn’t a time and place for the media to take an
introspective look at itself and to analyze the industry, and of course it is a
legitimate story to cover how someone as powerful as O’Reilly finally got taken
down, but if all the media did was cover itself, who or what would deliver the
news we really need to zero in on? All
of this stuff is a diversion, a mere distraction from real issues.
Of
course, the news media also has to discuss fake news as much as real news. The media is trying to educate us on what we
can believe and who we can trust. So
much time, resources, and energy goes into the media discussing itself – no
wonder why the public is in the dark on news and issues that actually matter.
Because
the biggest story in 2017 in the news media is the media itself, any author that
can chime in on this conversation will be quoted by the media. So who would be a qualified guest of the
media?
·
Current
or former journalists.
·
First Amendment lawyers and experts.
·
Social
media pros.
·
Public
relations experts.
·
Those
who prosecute fake news-reporting media outlets.
·
Political
writers.
·
Technology
experts.
·
Workplace/HR
experts (sex harassment).
·
Mergers
and acquisitions analysts (to discuss media mergers like Yahoo-AOL).
·
Ethicists
(to discuss media’s actions).
·
Psychologists
(perception of media).
The
list goes on and on. The hottest ticket
to the ball is the one that allows you a way to talk about the news media. It seems like the sure-fire way to get media
coverage is to criticize, champion, question, praise, or analyze something or
someone that it is media-related.
This
has been going on for some time. The
media always talks about itself and how it covers major events, retiring or
fallen stars, hot media properties, etc.
But it seems in the past year, since the Trump election victory, the
media focuses mainly on itself. If you
want to be a part of the discussion, say something about the news media.
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Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and
raised in Brooklyn, now resides in Westchester. Named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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