Which
genres do well in audiobook sales?
Fiction
does bonkers, non-fiction not so well.
Fiction
accounted for 64% of the downloads on audiobooks.com last year, while
non-fiction accounted for 36%.
The
best month of the year is June, which coincides with heavy promotions tied into
June being Audiobook Month.
·
General
fiction represents 23% of the downloads.
·
Mystery
and Thriller took 12%.
·
Sci-fi
and Fantasy registered 8%.
·
Business
registered 6%.
·
Health, Mind, Body and Spirit 6%
·
Children’s,
YA, and Literature each registered 4%
I’m
a little surprised to see children’s books are so low. Audiobooks are touted as being great tools to
help introduce the love of reading to the youngest generation. Kids can read
along with what they hear or, if after reading and enjoying a book they can
listen to how it’s dramatized.
I’m
also surprised business only accounts for one in every 16 and a half downloads,
considering people can listen in their car to audios that motivate, educate, or
train themselves.
On
the other hand, it shouldn’t be a surprise that people want to be entertained,
especially if listening on a beach, at a park, or on a long car ride. Fiction can be fun to hear. It lacks the visual of a movie but it also doesn’t
require reading. You can close your eyes
and imagine another world as the sounds of the story unfolds.
Health, Mind, Body and Spirit seems to be doing well, accounting for one in every dozen
downloads. Meditation, self-help,
inspirational, exercise and new age books will always be popular as long as
people have stress, sickness, challenges in life, or burdensome experiences.
Audiobooks
said its top users downloaded about 75 books in 2016, each listening to over
1,000 hours of audio, which averages out to almost three hours a day for the
year.
One
of the cool features of audio books is that the narrator can sometimes be the
author or a celebrity. It’s a treat to
hear them read the words aloud and to shape them with their inflection and pacing.
Audiobooks
can be consumed everywhere at any time. You could be exercising or walking to
work. Maybe you are on a long flight or
enjoying a vacation. Perhaps instead of
watching TV you spend a relaxing evening listening to an audiobook.
Of
course, the sale of audiobooks depends on a number of factors, including:
·
How
many and which titles are available in certain genres.
·
How
well audiobooks in general or specific titles are advertised, marketed or
promoted.
·
How
popular the book is.
·
Who
narrates.
·
The
cover price.
·
Whether
an author’s prior audiobook was good.
·
Favorable
media coverage and reviews.
·
Social
media exposure.
·
Word-of-mouth
recommendations.
Some
advantages of audiobooks include:
·
Allows
you to rest your eyes.
·
Engages
your other senses.
·
Improves
your listening skills
·
Allows
you to be hands free.
·
Sound
enhances the reading experience.
For
more information about audiobooks, consult www.AudioPub.org, home of the
Audio Publishers Association. It has done
a terrific job to grow, no, explode the audiobook market.
Have you listened to a great book lately?
Have you listened to a great book lately?
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Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and
raised in Brooklyn, now resides in Westchester. Named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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