I
recently did some spring cleaning at home.
Actually, it was a bit more than that.
We’re in the process of selling our house and in order to show it well,
a super cleanup was in order. We’ll need
to make even harder decisions when it comes time to pack up and move. But this purging and cleansing process made me
think that an author preparing to promote and market herself also goes through
a similar process.
Writers
need to get certain things lined up in order to publicize their book, including
the need to:
- Establish and define what their brand or writing essence is:
- Succinctly summarize what their book is about.
- Identify who their book is for.
- Clearly state their unique selling position.
- Gather assets such as images, excerpts, video, and past news clips.
- Put together a strong press kit.
- Design a solid website.
- Have established profiles on select social media outlets.
- Research the marketplace and map out a strategic plan and timeline for execution.
- Be media coached and ready to deliver a polished message.
- Secure partners/friends/relatives who can help advocate for their book.
- Line up bookstore signings and event appearances.
The
process of sifting through one’s physical possessions and making quick
judgments on what to do with them is similar to how authors have to review
their experiences, ideas, and resources and start to figure out which ones can
help them advance their writing career.
At
home I made several piles so that when I reviewed an item I could place it in
one of the following boxes:
·
Donate.
·
Garbage.
·
Keep,
but store.
·
Remain
in place for use.
Where
possible, I looked to see what could be condensed, combined, or reformatted so
it takes up less space and looks neater.
I had to reduce the clutter and get real about what I can use vs. what I
can toss. Writers need to also filter
what’s swarming around their heads and make firm decisions and declarations as
to which information they will commit to using – and what gets abandoned.
Once
you start the process, it gets easier.
You get into a frame of mind of being on a mission. You give yourself a feeling of purpose and
value as you seek to assign a currency to the things you’ve held onto for
years. So whether it’s a physical object or a writer’s idea, comb through your
collection and make some useful decisions.
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