How
can authors sell a lot of books during the holiday season?
Read a new copy of 50 Ways to Sell a Sleigh-Load of Books, by Penny C. Sansevieri, in the summer. She offers proven marketing strategies to sell more books for the best shopping season of the year.
Read a new copy of 50 Ways to Sell a Sleigh-Load of Books, by Penny C. Sansevieri, in the summer. She offers proven marketing strategies to sell more books for the best shopping season of the year.
Here
are some of the dozens of useful tips shared by the best-selling author who has
helped other authors top the best-seller lists of USA Today, Wall Street Journal, and The New York Times:
1.
Research
and use holiday-themed hash tags for your social media posts. Amongst the obvious are:
#HolidaySavings
#ChristmasShopping
#ChristmasReading
#CyberMonday
#BlackFriday
#ChristmasGiftIdeas
#StockingStuffer
2.
Be aware of key dates, such as:
-Black Friday
-Cyber Monday
-Christmas Eve
-Boxing Day
-New Year’s Day
3.
Write
and schedule holiday-themed blog posts, Tweets, and Facebook posts.
4.
Create
holiday-themed social media header graphics.
5.
Post
images of your books in holiday settings on Instagram.
6.
Create
a Pinterest board for book-centric, gift-buying ideas.
7.
Do
your own 12 days of Christmas giveaways?
8.
Pitch
magazines, newspapers, and bloggers in August for holiday gift-guide inclusion.
9.
Pitch
bloggers for holiday and New Year’s resolution topics connected to your book.
10.
Release
a boxed set of your books or bundle a bunch of them together.
11.
Make
the first book in your series free.
12.
Contact
your local libraries and independent bookstores to set up events or book
signings.
13.
Get
involved in local festivities – holiday markets, craft fairs, showcases.
14.
Donate
books to local fund-raisers or a charity in a holiday drive.
15.
Discount
your e-book when holiday shopping deadlines get tight. A number of recommended paid services to be
used about five days prior to Christmas to remind readers of your e-book
promotion, include these:
·
Book
Gorilla
·
Book
Lemur
·
Good
Kindles
·
Ignite
Your Book
·
Book
Bub
·
Story
Finds
·
Read
Free.ly
17.
Give
out swag – raffle off coffee with you the author, hand out gift baskets that
include your book, or create book trading cards.
18.
Lastly,
use compelling imagery for your social media posts. You can locate free or low-cost images here:
·
Shutterstock
·
Fotolia
·
Stock
Photo
·
FreeRangeStock
·
FreePhotosBank
·
New
Old Stock
·
Free
Foto
·
Free
Images
·
Pic
Jumbo
·
Snapographic
So
remember, if you want a Merry Christmas, Happy Chanukah, or a great New Year’s
Day, plan ahead and execute wisely for the holiday book marketing season.
DON”T MISS THESE!!!
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book reviewers?
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Censorship
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author to actively promote his book?
Valuable Info On Book
Marketing Landscape For First-Time Authors
How Do We Make America A
Book Nation?
Which messages should
authors convey to the news media?
Do authors really
promote the benefits of their books?
Scores of Best-Selling
Book PR Tips from Book Expo PR Panel
What is the
payoff for authors to getting a million clicks?
How should authors
sell themselves?
The keys to great book
marketing
Enjoy New 2018 Author
Book Marketing & PR Toolkit -- 7th annual edition just released
Brian
Feinblum’s insightful views, provocative opinions, and interesting ideas expressed
in this terrific blog are his alone and not that of his employer or anyone
else. You can – and should -- follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels much more important when discussed in
the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and
raised in Brooklyn, he now resides in Westchester. His writings are often
featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best resource.”
He recently hosted a panel on book publicity for Book Expo America and
participated in a PR panel at the Sarah Lawrence College Writers Institute
Conference.
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