Tuesday, July 24, 2018

Market Your Book For The Holiday Season – In The Summer!

How can authors sell a lot of books during the holiday season?  

Read a new copy of 50 Ways to Sell a Sleigh-Load of Books, by Penny C. Sansevieri, in the summer.  She offers proven marketing strategies to sell more books for the best shopping season of the year.

Here are some of the dozens of useful tips shared by the best-selling author who has helped other authors top the best-seller lists of USA Today, Wall Street Journal, and The New York Times:

1.      Research and use holiday-themed hash tags for your social media posts.  Amongst the obvious are: 


2.       Be aware of key dates, such as:

-Black Friday
-Cyber Monday
-Christmas Eve
-Boxing Day
-New Year’s Day

3.      Write and schedule holiday-themed blog posts, Tweets, and Facebook posts.

4.      Create holiday-themed social media header graphics.

5.      Post images of your books in holiday settings on Instagram.

6.      Create a Pinterest board for book-centric, gift-buying ideas.

7.      Do your own 12 days of Christmas giveaways?

8.      Pitch magazines, newspapers, and bloggers in August for holiday gift-guide inclusion.

9.      Pitch bloggers for holiday and New Year’s resolution topics connected to your book.

10.  Release a boxed set of your books or bundle a bunch of them together.

11.  Make the first book in your series free.

12.  Contact your local libraries and independent bookstores to set up events or book signings.

13.  Get involved in local festivities – holiday markets, craft fairs, showcases.

14.  Donate books to local fund-raisers or a charity in a holiday drive.

15.  Discount your e-book when holiday shopping deadlines get tight.  A number of recommended paid services to be used about five days prior to Christmas to remind readers of your e-book promotion, include these:

·         Book Gorilla
·         Book Lemur
·         Good Kindles
·         Ignite Your Book
·         Book Bub
·         Story Finds
·         Read Free.ly

17.  Give out swag – raffle off coffee with you the author, hand out gift baskets that include your book, or create book trading cards.

18.  Lastly, use compelling imagery for your social media posts.  You can locate free or low-cost images here:

·         Shutterstock
·         Fotolia
·         Stock Photo
·         FreeRangeStock
·         FreePhotosBank
·         New Old Stock
·         Free Foto
·         Free Images
·         Pic Jumbo
·         Snapographic

So remember, if you want a Merry Christmas, Happy Chanukah, or a great New Year’s Day, plan ahead and execute wisely for the holiday book marketing season.


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Enjoy New 2018 Author Book Marketing & PR Toolkit -- 7th annual edition just released

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

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