Sunday, December 18, 2022

Is Your Book Marketing In Goblin Mode?


In another look-at-me move by the Oxford English Dictionary, it created a desperate, attention-getting moment by naming as its Word of the Year, a term that seems to reflect the state of our post-pandemic, underperforming, hide-behind-zoom-at-home generation of couch potatoes.

The term? Goblin mode.

Up until the other day of the OED’s language-debasing stunt, I had never heard of it, and after today, don’t plan on using.

Goblin mode is a slang term that refers to “a type of behavior which is unapologetically self-indulgent, lazy, slovenly, or greedy, typically in a way that rejects social norms or expectations.”

I am disappointed that a substantial linguistic institution feels it has to do stupid shit like this.

I am saddened that such a term exists. It means there is a behavior that exists and the term merely describes it. Words are a mirror to reflect who we are. Apparently, our nation is in goblin mode.

It is not a good look.

But we should not be surprised. Our culture is defined by a lot of bad behavior, stupid people, and dumb shit. Geeze, when did I turn into a curmudgeon?

OED’s job is certainly not to promote words that are only positive and empowering. They don’t create language; they just capture and share it. But, they didn’t have to highlight a made-up term that is sure to be misapplied.

I am still baffled that I never heard of this term — not in books, films, TV shows, blogs, radio, or news media stories. How significant is this term if I never heard it uttered once?

Whatever. Language evolves and so does the world. It is a frenzied, frenetic, and fierce race to keep up. Maybe terms like blockchain, cryptocurrency, and transgender will disappear as quickly as they came into vogue. Language is fluid and constantly coins new terms and applies new uses for said terms. It also lets unused words to fall out of favor and become as unfamiliar to us as Shakespeare’s Old English




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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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