AAA Author Success Formula

 

Many writers fall short at selling themselves to people that they need to impress, from literary agents, publishers, and libraries to the news media, book stores, and consumers. They may be shy, lazy, or fearful — or they merely execute a sound communications strategy poorly.

Authors are often successful at promoting their books and marketing themselves when they observe the three A’s for success:

* Sound Authoritative
* Be Authentic
* Assert Yourself

Let’s explore these further.

One can sound authoritative by speaking confidently. They have conviction and determination in their voice, a righteous stare in their eyes, a strong body posture, and a sense of immediacy — but not desperation — to them. They speak as if on a mission, that there is truth and justice on their side. You can’t express doubt, wishy-washiness, or sound weak. You must step up to be the kind of leader that you would follow.

To sound authentic is to be yourself. Speak as if you are their friend. Joke around. State truisms, even on minor stuff, to show agreeability. Say the things that people can relate to. Let them see you are human and imperfect. Be humble and gracious. Align with the values of others and affirm what you believe in. Speak in a way that relates to others, using the lingo and language they would use. Never fake or force it.

To get what you want, you must assert yourself. You can’t lay back and wait to be invited in. Insert yourself into conversations. Take control of a discussion. Be bold and speak your mind. Act with urgency and seek to make your own opportunity. Reach out to many. Follow up repeatedly. Alter your message and approach. Act with a belief that you will do whatever it takes to get what you want, what you feel you deserve.

I know that these attributes can be learned and developed. Some seem born this way and some have to work harder at it, but everyone needs to and can develop a style, attitude, and approach to book marketing that will elevate them.

Go out there and be authentic, authoritative, and assertive. Be prepared to start getting the results you have wanted for a long time.

 

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.