Friday, December 9, 2022

Authors: Who Is Your Targeted Reader?

Who will ideally be your targeted reader? What Gender? What age? What race? Which religion? Where does this person live? What is his or her habits? Level of education? Wealth status? Political affiliation? Pet owner? Has kids? Body shape and size? Hobbies? Values?  

Authors looking to reach their potential marketplace must identify who their reader is, and how to appeal to them, and where to find them.  

Knowing who your reader is will inform you on:

  • Where to advertise
  • Which news media to pitch
  • Which social media connections to make
  • Which conferences to attend
  • Where to seek speaking events
  • Which book awards to pursue 
  • What your marketing materials should represent
  • What to say and how to say it so your targeted reader listens 

Where does your reader shop: online, mail order, brick-and-mortar, or events? Exactly which sites or places does your reader visit? What’s the state of mind, preferences, styles, needs, or desires of your reader? Who or what will influence your reader-- a review, an influencer, a news story, an ad, or something else?   

One of the best and most affordable ways to reach your targeted reader is to network online.

Here are your steps that will be needed to succeed: 

  1. Join several social media platforms. 
  1. Pepper your profile, hashtags, and posts with the keywords needed to draw your targeted reader in.  
  1. Get on a consistent and frequent posting schedule.  
  1. Search each platform for groups, companies, organizations, or individuals that match the targeted reader demographic that you’ve identified.  
  1. Engage your targeted readers. 

All of your interactions need to:

  • Be positive 
  • Sound authentic
  • Provide resources
  • Be reciprocal
  • Direct people to your website in a non-salesy way
  • Be truthful and respectful
  • Be informative, entertaining, inspiring, or enlightening
  • Make people want, question, laugh, love, think, feel

Lastly, acknowledge that out of 337 million Americans, you are trying to find the .001% that would allow you to make your book sales wildly successful (300,000 copies sold). 

Target your core readers and you will flourish!

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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